Offline, On Point: Why Digital-Forward Brands Are Leveraging Physical Marketing

Digital may dominate the conversation, but physical channels still drive some of the highest-value customer outcomes. For marketers of any industry, explore how digital-first brands are among the biggest investors in physical outreach, plus how omnichannel strategies that connect physical and digital are reshaping customer acquisition and retention. Panelists share insights on account quality and retention across online and in-person openings, diving into ways physical marketing helps deliver stronger results. Attendees will leave with data-driven insights and practical approaches to help build marketing programs that deliver measurable impact.

Moderator: Zach Gabelhouse, Deluxe

Panelists: Nicole Bond, Mintel; Casey Jones, Saatva; Vince Monticello, Ally Bank; Durrana Nejat, U.S. Bank