Filling the Trigger Gap: Data Science & Intelligent Modeling in Mortgage Marketing

As privacy regulations evolve and customer data use becomes more restricted, mortgage marketers are facing a critical gap: how to reach the right consumers at the right time without relying on traditional data sources. In this session, discover how Deluxe is building solutions to bridge that gap using data science, predictive modeling and intelligent analytics. Clients share how they're pivoting strategies through advanced modeling techniques and predictive analytics to forecast customer behavior, target high-value prospects and drive timely, impactful campaigns. Leave with a better understanding of how Deluxe helps clients to thrive in the ever-changing mortgage market, enabling smarter, more precise marketing.

Topics: Mortgage marketing, data modeling techniques, predictive analytics and customer behavior forecasting