More Than a Checkbox: Uncovering Opportunities in Your CRA Program

For too long, LMI (low-to-moderate income) programs have been treated as compliance obligations rather than performance levers. In this session, our panel of experienced bankers will explore how financial institutions can transform Community Reinvestment Act (CRA) strategies into competitive advantages. Discover how intelligent, data-driven marketing like pre-mover models and credit triggers can elevate LMI initiatives beyond regulatory checkboxes to win new business, deepen customer relationships and deliver meaningful community impact.

Topics: Data-driven marketing, retail banking, portfolio growth, incentives and offers