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The most effective marketing breakthroughs sit at the intersection of intuition and innovation. In this forward-looking session, explore how Deluxe is helping clients meld human creativity and machine intelligence to drive smarter, more responsive marketing. Through an exploration of real-world applications, discover insights on how to leverage AI responsibly and strategically to enhance campaign performance. Gain an inside look at how data-driven marketers are using AI to strengthen every stage of the customer journey, from audience profiling and response modeling to real-time optimization. Whether you’re new to AI or seeking practical ways to refine your marketing mix, you’ll leave with actionable insights and a clear understanding of how human expertise and intelligent automation can work together to deliver measurable impact.
Topics: Artificial intelligence, machine learning, automated marketing, journey mapping, real-time campaign optimization
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