With almost two decades in the financial services industry, Michelle Ryan serves as the Prospect Marketing Manager for the Business Banking segment at U.S. Bank, specifically leading the direct mail channel. In this role, Michelle develops and implements direct marketing strategies that drive acquisition, targeting both prospective and existing customer audiences. She played a key role in expanding trigger-based mail campaigns at U.S. Bank, resulting in the strongest acquisition rate of all direct mail strategies for business banking. Michelle continues to leverage and elevate model-based targeting enhancements, continuously improving demand generation performance.
After joining U.S. Bank in 2005, Michelle has held roles across segments. Prior to joining the Business Banking segment marketing team, she drove the marketing acquisition strategy for Consumer Deposits, in addition to a long tenure as Art Director.
Michelle earned a BFA in Graphic Design from Mount Saint Joseph University. She currently resides in Cincinnati with her husband and dog.
Jon Ostrowsky, Michelle Ryan, Jillian Titus, Tucker Triolo