Durrana Nejat is a senior marketing leader with more than 15 years of experience driving growth and customer engagement for leading brands. As Vice President of Consumer Digital and Direct Marketing at U.S. Bank, she oversees paid media and direct marketing strategies for Consumer Deposits and Lending products, fueling customer acquisition, deepening engagement, and accelerating growth across the bank’s portfolio.
Before joining U.S. Bank, Durrana held senior marketing roles at AAA Insurance, Blackhawk Network, and Men’s Wearhouse, where she delivered integrated, data-driven campaigns and omnichannel engagement programs that expanded market share and strengthened customer loyalty. She thrives on turning data insights into actionable strategies, fostering cross-functional alignment, and implementing scalable programs that deliver measurable business impact.
Durrana earned her Bachelor’s from the University of California Berkeley and her Master’s in Global Marketing from Boston University.