Elissa Rodd leads the Data and Data Science group for Deluxe Data-Driven Marketing. She is an analytics specialist who focuses on the development and implantation of targeted marketing campaigns. She is also the gatekeeper for all of the data-driven marketing sector's data assets — sourcing, evaluating and assessing all the firm’s third party data.
Before coming to Deluxe, Elissa graduated from UC Berkeley with a BA in Statistics and Film Studies.