Jennifer Clark is a strategic marketing executive with more than 25 years of experience driving growth, analytics and customer experience strategies across leading financial services organizations. As Senior Marketing Director at Associated Bank, Jen leads a high‑performing team responsible for accelerating strategic growth across consumer and business portfolios. She oversees the development of integrated marketing strategies designed to expand household relationships, increase deposit and lending penetration, and deepen digital engagement.
With deep expertise spanning card, payments, business banking, deposits, lending and digital products, Jen is known for building scalable marketing engines that acquire, deepen and retain high‑value customer relationships. She collaborates with cross-functional teams to shape enterprise marketing priorities and deliver quantifiable results.