Mark McGuinn has 22 years of expertise in data-driven marketing in the financial services industry, with core competency in credit data for FCRA-regulated direct mail programs. Mark excels in new customer acquisition, as well as customer retention and cross-sell strategies for deposits and loans; mortgage is a specialty of his.
Over the course of his career, Mark has established a solid track record of clients who have experienced measurable benefit from his consultative understanding of the needs of large and mid-sized financial institutions as well as monoline lenders, particularly in the mortgage space.