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OVERVIEW

The more data you can get, the more success you will find

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We take multi-sourced to the next level—stitching together leading and specialty data providers in the market to amplify this value and strategic advantage. Our database has been built specifically to capture and tie together these critically important predictive buying drivers for businesses, providing a 360-degree view into the firmographic, behavioral, ownership, credit, and cash flow patterns of over 25 million active US business profiles.

FEATURES & BENEFITS

Benefit from our experience with business list databases

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Access 25 million businesses

Fifty percent of businesses found in one data provider are missing from other providers, so we stitch together leading and specialty data providers to capture the largest possible prospect universe.

PLACEHOLDER

Gain a 360° view

Our database has been built specifically to capture and tie together these critically important predictive buying drivers for businesses, providing a 360-degree view of consumer behavior.

PLACEHOLDER

Eliminate multiple data providers

With Deluxe, you only need to work with one data provider. Our experts rigorously source, test, and evaluate data partners. If a partner doesn’t perform to our standards, we retire them.

PLACEHOLDER

Benefit from decades of experience

With over 100 years of serving all types of businesses, Deluxe helps drive profitable account growth through its extensively multi-sourced business database that is deployable through nearly any channel.

Facts

Thought Leadership

25 million

Our database has been built to capture the firmographic, behavioral, ownership, credit, and cash flow patterns of over 25 million active US business profiles.

50%

50 percent of businesses found in one data provider are missing from another data provider.

150,000

There are over 150,000 new and expanding businesses every week you could – and should - be reaching.

Access the best business data and watch your business thrive

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Partner with Deluxe and get the most robust data information available and benefit from everything we have to offer.

Superior coverage:

Our in-house team ensures our database is continually optimized—offering the greatest coverage of businesses in the US, the most up-to-date information, and the largest collection of unique and difficult-to-find data attributes.

Multi-channel execution

Data is aggregated and prepared for immediate deployment by channels of choice, including digital, email, and direct mail or appended to your existing CRM database.

HOW IT WORKS

Three reasons why our small business data beats the competition

  1. Rigorously source and test data from new partners
  2. Continually evaluate our current data partners for performance lift and data quality
  3. Retire data partners when they don’t perform to or meet our high expectations

Packages and Solutions

Discover everything wecan do to help drive your business

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    Full-service campaign solutions

    Rely on expert creative strategy, audience selection, production and deployment, and attribution and performance measurement to ensure your campaigns deliver.

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    Life-event trigger data

    Build new relationships or expand existing ones by connecting with the over 2.4 million consumers on the verge of making important purchase decisions every week.

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    Business trigger data

    Build new relationships or expand existing ones by connecting with businesses in the market for new products and services from businesses like yours.

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Data-Driven Marketing Solutions

Use data to reach your ideal customers faster

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FREQUENTLY ASKED QUESTIONS

Business Listings Data FAQ

What types of data can I get about businesses?

Firmographic data alone presents a shallow and incomplete picture of business cash flow cycles, business buying behaviors, risk characteristics, wallet sizing, and current financial relationships. Great data providers will capture and link predictive buying drivers for businesses, providing a 360-degree view into the firmographic, behavioral, ownership, credit, and cash flow patterns of all businesses in the market.

Why is it best to aggregate business data?

Data providers come in many different shapes and sizes. Some may recommend using lower-cost, single (or limited multi-sourced) data. These approaches typically produce suboptimal marketing performance and analytical insights. In our experience working with business data across multiple providers, we’ve found that the most relied-upon attributes, such as industry and sales, vary greatly across databases, even for the same businesses.

What are some key data types for targeting businesses?

It might seem surprising, but there is a lot of data out there about businesses if you know where to look. Many businesses limit themselves to firmographic data only. To really understand a business and their buying patterns, marketers should be looking at business triggers, credit data, real estate transactions, lending data, UCC data, and much more. Accessing this deeper data will help your business stay ahead of the competition and win more customers.