A highly effective marketing method, prescreening allows you to use existing credit data to help determine specific consumers you should target and what you should offer them. In 2019 alone, over 6.4 billion pieces of prescreen mail were sent to US consumers.
We bring all three major credit bureaus into one platform, so you get access to the largest universe of credit-qualified customers in the market. This enables you to create higher-performing campaigns that drive the right traffic to your organization.
Watch this short video to learn more about prescreening.
FEATURES & BENEFITS
Consumers no longer react to marketing messages they find irrelevant or mistimed. They expect to be contacted about products and services they want, at the moment they want them. Our data has been put through a rigorous standardization process to come up with the most accurate, actionable data to help you target prospects who are most likely to be profitable.
Using data from all 3 credit bureaus, we’ll help you boost your universe by 20% over single bureau providers or 10% over two bureau providers.
By marketing only to those who are credit-qualified, you improve campaign performance and optimize your marketing spend.
We can provide you with data to over 250 million potential customers, allowing you to eliminate single-service relationships. It’ll save you time and money!
Our SaaS data lake lets you market faster by providing the freshest, most accurate data, allowing you to pull mail files in just hours rather than days.
Our prescreen data is supplied by the 3 major credit bureaus: Experian®, TransUnion® and Equifax®.
Over 6.4 million pieces of prescreen mail were sent to consumers throughout the United States in 2019.
Our tri-bureau prescreen data covers more than 250 million consumers in the United States.
With so many methods of prescreening available to you, it’s important that you team with the right partner who can get you the right data as well as the right analysis. When looking for that partner, ask these 3 questions:
Learn more about what you should look for in a strategic partner.
Prescreening allows you to create higher performing campaigns that maximize your response and conversion rates. It’s a great way to ensure that marketing targets are creditworthy and conform to your specific criteria requirements which makes your messaging more targeted and valuable to consumers. Here’s how we help you do it:
Tri-Bureau Credit Data
Using data from all 3 major credit bureaus creates a lead list guaranteed to provide a significant lift from working with just one or two bureaus.
Provider Standardization & Orchestration
We’ll save you time by handling all the orchestration, the data standardization, and of course the multiple contracts, saving you money.
Consolidated Data Assets
With hundreds of attributes spanning the verticals of the mortgage, auto and personal loan industries, our prescreen credit data covers more than 250 million U.S. consumers.
Custom & Proprietary Models
While our off-the-shelf models are proven and in use by many clients, our data science team is available to build custom models to suit your individual needs.
Our proprietary, automated SaaS platform brings together all our data assets, standardized and cleaned to ensure you get the best possible data records.
Everything we do is built to comply with FCRA regulations. We’re experts at working with compliance teams to get you set up to use our data or to get mail pieces approved.
As the first provider to offer tri-bureau data, we’ve been perfecting prescreen marketing since 1997.
Full-Service Campaign Support
Whatever your needs, we’re here with the experts to help deliver exceptional omnichannel marketing campaigns.
The reputation and success of our product relies on accurate, reliable and best -in-class data. We found all of this with Deluxe. In searching for a partner, accessibility to all three bureaus in aggregate was a critical must-have. This, coupled with the easy-to-use interface and an incredibly responsive team, confirmed that we had found our partner.
John F., Auto Prescreen Customer
Data-driven marketing with Deluxe has provided measurable savings and efficiencies. We went from 4-5 hours a week or paying an external source, to only spending 1 hour a month managing our program – savings us both time and money while delivering the results our business demands
— Mark B., Mortgage Prescreen Customer
Data-Driven Marketing Solutions
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FREQUENTLY ASKED QUESTIONS
Prescreening is a process that involves using credit data to make specific offers to qualified consumers. It’s so popular that Mintel Comperemedia reports that over 70% of all consumer lending direct mail offers were prescreened using credit bureau data. The process takes place without the consumer’s knowledge and without any negative impact to their credit score.
A prescreen campaign allows you to pick and choose the criteria of the consumers you want to target so you can make a customized offer to them. While you can work with just one credit reporting agency (or credit bureau) companies like Deluxe offer a tri-bureau solution that maximizes your reach.
By using this kind of data you can increase response rates and conversion by targeting the right consumers and eliminating unqualified or high-risk prospects. Governed by the Fair Credit Reporting Act (FCRA), lenders initiating prescreen campaigns for credit products must also adhere to certain rules:
Prescreen data is used to help credit granting organizations reduce the overall cost of their solicitations by eliminating unqualified prospects, reducing high risk accounts, and targeting the best prospects more effectively before mailing. The Fair Credit Reporting Act (FCRA) governs the use of credit data and only allows its use for permissible purposes.
Today, batch prescreen is ubiquitous in the financial industry. The most common method for distributing batch prescreen offers is direct mail which is still the highest performing channel for prescreen data.
To remain compliant with the FCRA, lenders and insurance providers must know that the person they are contacting is the right person. While digital marketing has gotten much more sophisticated, its still not a viable tool for making a firm offer of credit. To make a firm offer of credit in a digital ad or social ad, the consumer would have to authenticate themselves using personal identifiable information or PII before the offer could be presented. For this reason, direct mail and email (when you have an accurate email address) are the generally acceptable channels for making a firm offer of credit.
Prescreening is not binary, there are many ways to approach prescreen marketing and its vital to find a strategic partner that offers tri-bureau or tri-merge data combined with powerful analysis to help you reach the right people. Check out our blog on this topic to learn the questions you should be asking yourself as you select a prescreen vendor.
Credit trigger marketing, like our popular In-the-Market Alerts (ITMA) solution, uses credit data to inform lending organizations when a customer or prospect has had their credit pulled for a particular product. By monitoring data from all three credit bureaus, we can identify and qualify your targets that are actively shopping for loans from competitors – so you can quickly get in front of them with options. Much like a prescreen campaign, our ITMA solution uses credit data and therefore must strictly adhere to the FCRA and must be accompanied by a firm offer of credit.