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SOLUTION OVERVIEW

Be relevant at the right moment

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Business trigger marketing is all about relevance. It’s about mastering the confluence of data to get the right message to businesses at unique stages during their lifecycle. 

Marketers can capitalize on this heightened need, significantly improve campaign performance and cement brand loyalty by reaching out with relevant products and services right when businesses need them.

Our business triggers solutions are customizable to meet your business needs. We offer an array of delivery models, from data-only solutions to bespoke, full-service solutions with best-in-class campaign strategy, creative development, multi-channel deployment, and performance tracking.

FEATURES & BENEFITS

Take your marketing to the next level

Reach the right businesses at the right time and watch your ROI soar.

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Significant lift

Business triggers are the most efficient acquisition program in the market with a 275% response lift compared to traditional “batch” campaigns.

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Superior coverage

We are able to aggregate dozens of specialty trigger databases on a weekly basis, yielding over 3x more targets than other single source providers.

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Speed to market

Identifying and targeting businesses before the competition is key to maximizing returns and winning accounts. By targeting leads within 2 weeks of their trigger, we’ve found our customers can gain a 40% response lift

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Depth of data

Connect every month with over 1 million businesses that are experiencing important milestones and need your help.

FACTS

Business triggers by the numbers

30-60 Days

Many large financial decisions, from service providers to office equipment, are made within the first 30-60 days of a new business filing.

1 Million

There are over 1 million businesses experiencing lifecycle event every month in the United States.

12X

Our Credit Signal tracks data cues and identifies businesses that are likely to borrow within the next 60 days. These businesses are 12x more likely to originate a new loan than their peers.

KEY FEATURES

Let's reach your marketing goals

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Lead source variety

Our leads are sourced from a variety of publicly available information and self-reported sources like state license filing, incorporation filings, etc.

Multi-channel execution

Data is aggregated and prepared for immediate deployment by channels of choice, including direct mail and digital channels. Our proprietary marketing platform enables us to deliver offers within days of the business milestone.

Unmatched experience

Our data-driven marketing business unit has been doing data-driven marketing and trigger campaigns for decades.

HOW IT WORKS

Harness the knowledge to reach the right businesses at the right time

In order to ensure you get the best data available, we target three categories of business triggers:

  1. First-time filings and new-to-world businesses
  2. Expanding businesses, such as new subsidiaries or new locations
  3. Businesses actively seeking credit

Focusing on these three triggers is how we can help you generate high returns with the quickest time to market in the industry

 

OPPORTUNITIES

Data solutions

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    Full-service campaign solutions

    Rely on expert creative strategy, audience selection, production and deployment, and attribution and performance measurement to ensure your campaigns deliver.

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    Life event trigger data

    Build new relationships or expand existing ones by connecting with the over 2.4 million consumers on the verge of making important purchase decisions every week.

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    Proprietary data assets

    Know more about your customers and prospects spending and saving habits before you communicate so you can always build the right messaging for the right people.

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DATA-DRIVEN MARKETING SOLUTIONS

Use data to reach your ideal customers faster

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FREQUENTLY ASKED QUESTIONS

Business triggers FAQ

What are business triggers?

When businesses experience lifecycle events, they need strong partners to help them achieve their short-term and long-term goals. For example, when a business files for incorporation, they take out a loan or do a variety of other actions and leave behind triggers that savvy marketers can use to promote products and services in a timely and relevant way.

Many large financial decisions, from service providers to office equipment, are made within the first 30-60 days of a new business filing. Marketers can capitalize on this need and increase brand loyalty by reaching out to businesses with relevant products and services.

What are triggers in marketing?

Trigger marketing is all about relevance. It’s about mastering the confluence of data to get the right message in front of the right people at the right time. For example, sending tailored messages to businesses at unique stages during the lifecycle can significantly improve campaign performance. A trigger could be anything from a business filing for incorporation to a consumer getting married. These triggers allow marketers to tailor and customize messaging.

How do you get leads for business loans?

Finding businesses in the need of a loan is challenging. It’s important to remember that many small and medium businesses purchase product and loans just like consumers. While you hope to catch someone at the right moment, smart marketers will use business triggers to reach businesses. Credit signals track data cues to identify businesses that are likely to borrow in the next 60 days. Marketers can use these triggers to connect business owners with a solution that fits their needs without the firm offer requirement from credit.

How many businesses experience triggering events every month?

There are over 1 million businesses experiencing a lifecycle event every month in the United States.