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People don't always include their precise city, state and zip code when searching for auto repair shops. Instead, they'll type, "auto repair near me," meaning, if your address is listed incorrectly, they'll be heading to the competition.
That means, if you consistently use just one of those terms, you're losing out on half of your potential customer base.
While many customers are looking for a good repair shop, others seek information and resources to help them do it themselves.
Searchers can be very specific about the type of repair services for which they're searching. "Auto body" and "mobile mechanics" tend to be the most searched repair terms.
Cheap doesn't need to mean low quality. Everybody's looking for a deal and auto repair customers are no exception. Of the 40 keywords used when cost is an issue, "cheap" is searched 35% of the time making it the most searched descriptor term.
Customers no longer read, they scan. Important keywords customers are scanning for should be front and center. They'll be looking for the types of services you provide and specialize in (kitchen remodel, roofing), and will want to see photos of your work. This means high quality photos of your best work should be prominent on your website. Customers looking for contractors are turned off by words such as "bargain" and "discount" so avoid these terms.
Do you have the right information in the right place? We can help.
Customers need to know they can trust you before they will bring you into their home to discuss their project. A polished and attractive website conveys your commitment to delivering quality in the work you provide. Let potential customers know what they can expect when working with you. The way a website looks says anything from deceptive to credible, experienced or going out of business soon. Make sure that the way you portray yourself online builds trust, and doesn't undermine it.
What does your online presence say about your business? Let us help craft your image online.
49% of sites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can't find content.*
Drivers stuck on the side of the road start their auto service search already frustrated. A disorganized website only adds to that frustration, driving them to look elsewhere for repair services.
Usability is built into every website we build, including:
Dissatisfied or unhappy customers leave feedback. Satisfied customers tend to move on with their day. Ensure your auto shop is top-of-mind, by being on the channels your customers are on. For example, many customers search for do-it-yourself help. Provide helpful advice to keep them interested.
How do you stay top-of-mind? Deluxe can help.
Josh Moore wanted to connect with people searching online for services and products Dynotech offered.
We focused on:
Cullman Discount Muffler served the Cullman, Alabama area since 1979. We helped owners Randy and Julia French get their business to stand out online.
We focused on:
Kenneth McClure’s family business turned to our professional website team for solutions to promote their new brand.
We focused on:
Established in August, 2000, Don and Michelle purchased the business from Don's parents in 2011. Today:
Michelle and Don have been thrilled with the results they're seeing from their online presence. Constantly busy and at capacity, they say that everything Deluxe promised to do is working as evidenced by: