Targeting general keywords with big search demand is the foundation of any search marketing strategy. But it is also important to differentiate your business from all the other contractor websites that will be targeting "remodeling" as a keyword.
The Kitchen is the most searched for location in the house for work with 25% of all monthly searches that identified a specific room.
Bathrooms are the 2nd most common type of room searched with slightly below 25% of searches
The most searched for keyword when consumers are searching for a home contractor with 43,000 monthly searches.
31,000 searches are conducted monthly for roofing contractors, making it the highest searched type of contractor.
Searched for over 11,000 times monthly, consumers search for them using a multitude of keywords such as: electrical contractor, electric contractor, and electrician.
Customers are hungry for inspiration when they start planning a project. Developing inspirational content like before and after photos can establish you as the right contractor for an on-trend project.
are looking for business hours
are looking for directions
are looking for local store address
are looking for product availability
are looking for general contractor business hours
are looking for local contractors
Customers no longer read, they scan. Important keywords customers are scanning for should be front and center. They'll be looking for the types of services you provide and specialize in (kitchen remodel, roofing, plumbing), and will want to see photos of your work. This means high quality photos of your best work should be prominent on your website. Customers looking for contractors are turned off by words such as "bargain" and "discount" so avoid these terms.
Do you have the right information in the right place? We can help.
Customers need to know they can trust you before they will bring you into their home to discuss their project. A polished and attractive website conveys your commitment to delivering quality in the work you provide. Let potential customers know what they can expect when working with you. The way a contractor website looks says anything from deceptive to credible, experienced or going out of business soon. Make sure that the way you portray yourself online builds trust, and doesn't undermine it.
What does your online presence say about your business? Let us help craft your image online.
9% of websites fail to comply with basic usability principles, and 50% of online sales are lost because visitors can't find content.* Many customers who search online are hurried or already frustrated. A disorganized contractor website only adds to that frustration, driving them to look elsewhere for service. Make sure information is easily findable on your website, and displays where it makes sense. For example, many flood or storm damage customers want to be sure their insurance is accepted before they even contact you so it would make sense to list insurance information next to your flood or storm damage service offerings. Customers expect instant gratification, so your website should make it quick and easy to request a bid and contact you.
Usability is built into every general contractor website we make.
Ensure your business is top-of-mind by developing a presence where your customers spend their free time. For example, many customers will search for do-it-yourself help when it comes to projects around the house. As the professional expert, your construction website can provide helpful advice to keep customers interested, and showcase your knowledge and skills. Engaging with your customers will earn you their continued trust (and future business) and positive references.
How do you stay top of mind? Deluxe can help.
Franchise owner Jeff Loveless wanted to connect with more people searching online for plumbing services & water heater installations.
We focused on:
People looking for HVAC contractors in the Columbia, SC area have a wide variety to choose from, so owner Rory Zokan needed better online visibility.
We focused on:
Owners Mark and Diane Beck have devoted 25 years to building a company that specializes in framing, drywall and acoustical ceilings. We helped them stand out online.
We focused on: