Voice search and search engine autosuggested terms have taught people that searching "near me" returns extremely accurate results. For example, 17% of searches for restaurants are looking near hotels or lodging facilities. Direct search engines to accurate and optimized local information about your establishment and you'll increase your chances of getting those patrons.
Be specific in the type of business you run (deli, pub, bar, etc.) but also be sure to take full advantage of the opportunities search engines provide. Knowing the vocabulary of your target audience and including those keywords on your restaurant website can help you get found.
Restaurant patrons search more than 100 different types of cuisine each month so it's vital that search engines and directories understand what you offer. By highlighting this information on your restaurant website, you'll help your site return in search results as well as get it displayed front center for potential patrons.
Other events of interest are televised sports, pub-crawls and game nights. If you're planning a fun event, don't hide it on your site. Featuring events that are open to the public helps differentiate your establishment from the competition.
Many of the names being searched are non-chain, local restaurants so it's important that yours is easily found when searched by name.
Online reviews legitimize your establishment in the eyes of potential patrons. In fact, nearly 90% of consumers say they trust online reviews as much as personal recommendations.*
*BrightLocal.com Local Consumer Review Survey 2014
Posting a deal to your restaurant website isn't enough to drive traffic. If you're offering deals, make sure you're advertising them through search, social and email marketing channels where searchers can find them.
With 84% of consumers looking at more than one restaurant website before deciding where to dine, you need to stand out with a persuasive, attractive, easy to navigate site. Keep in mind your target audience and be sure that the type of establishment and the offerings you have are displayed prominently..
Do you have the right information in the right place? We can help.
Your website is a direct representation of your restaurant or pub and should convey the appropriate ambience and tone. For example, are you a sports pub or an expensive cocktail room? The experience a potential patron has on your website is often the experience they imagine they'll have in your establishment.
We can help you create the ambience you need online.
People looking for a place to eat and drink want to know what food and drinks you serve. An accessible and easy-to-understand menu is a must have on your website. Many restaurant menus are displayed in PDF format online, which can prove to be ineffective if not properly set up to be findable via online search engines.
We can help your patron base discover your food and drink offerings.
Maintain your website in the way that best aligns with your business operations. In the food and service industry, seasons often play a role in the food your offer, the hours you operate and the type of patrons who visit (i.e. neighborhood residents vs. college students or tourists). Make sure you effectively adjust your marketing efforts for the best results.
Let us help you be more strategic.
A disorganized website can frustrate visitors, driving them to look elsewhere for dining and drinking options. Be sure yours is kept up-to-date as most consumers searching for restaurants will be visiting within a few hours.
We build usability into every website we create. You'll get:
Ensure your business is top-of-mind by developing a presence where your patrons spend their free time. Engage with your patrons on social media, promote specials to your patron base, and be sure to respond to both positive and negative reviews online.
We'll help keep your business top-of-mind by providing you:
Hector Gomez was weeks away from opening Hawaii's first authentic Mexican taqueria-style restaurant and needed to create some buzz among the locals.
We focused on:
Owner Ioannis Koulouris needed help driving more customers to his restaurant, which is located just north of Syracuse.
We focused on:
Time-strapped restaurateur, Luther Wong, abandoned his attempts at building his own website and turned to our professional website and logo design teams for easy, effective and affordable solutions.
We focused on: