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Vision 2021: Building a Marketing Organization That Thrives in a Digital World

The current shifts in spend, channels and priorities has changed the marketing landscape. Deluxe reached out to financial institutions to identify opportunities and challenges for 2021 and discovered their top marketing objectives. This report details those findings and shares how to build a marketing organization that thrives in today’s world.

Top Marketing Objectives

customer experience

Improving the customer experience

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Enhancing online & mobile platforms

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Driving revenue/sales & customer acquisition, retention, cross-selling

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Increasing product/brand awareness

Financial Instiutions

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