Iconography to build your congregation on
At first glance, a logo may not seem like the most crucial item for a church, temple, mosque, synagogue or similar organization. But that “first glance” is why it’s so important, even for religious groups. An instantly recognizable symbol captures the attention of your congregants and partners, immediately stamping correspondence, signage and other materials with an unmistakable symbol that points to you. More than that, it catches the eye of prospective parishioners and would-be affiliates, inviting them to want to learn more.
A professional logo — one that is exclusively tied to your organization — communicates your services, values and openness to new members. It’s a must for any religious affiliation.
What makes a successful church or religious logo?
A strong logo is one that works exclusively for your unique group. Although standing out from the competition may not matter to a religious organization as much as it does to a commercial business, recognition is still of vital importance. Worshippers and the curious have many options to choose from, and a design that immediately tells them who you are and what you stand for help make their decision easier.
Religious organizations often have time-tested symbols to fall back on: crosses, crucifixes, stars, moons, scrolls, books, candles, crowns, hands and animals are just a taste of the iconography tied to various faiths and faith-based groups. Because these symbols are already so widely and instantly understood, incorporating them into your group’s logo may seem like an easy decision.
That said, because these symbols are so frequently used, it might be worth trying a stylized or otherwise modernized version of them in your logo. After all, looking just like another church or temple in town defeats the purpose of having an emblem in the first place.
Typefaces are also crucial to consider. For obvious reasons, serif fonts that connote stability, durability and tradition are often appropriate for religious organizations. That said, a more modern font may be appropriate for your organization’s specific mission and values.
Why you need a professional design
Because of all the considerations and design elements that make up a strong logo, figuring out how to create one can seem like a daunting proposition. Instead of wandering in the logo desert, however, it’s actually much easier and more cost-effective to hire a professional designer.
Fortunately, it’s possible to get a professionally designed logo without having to pass around the collection plate. The world-class designers at Deluxe have years of expertise in crafting logos for organizations of every stripe. They’ll spend time getting to know the core values and services of your organization, and, through the collaborative revision process where they incorporate your feedback, they’ll distill those values and services into a recognizable symbol that is exclusively yours.
Show off your completed design everywhere
Your final design, guaranteed to be attractive and legible at any size, belongs anywhere your congregation, associates and staff will see it: letterhead, business cards, signage, direct mail items, pamphlets, programs, fundraising items, name tags, vehicles and so on.
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