Design an eye-catching look for your brand
As any fashionista knows, a great look is one that stands out from the crowd and will be remembered long after you snap your “OOTD” street-style photo. The same is true of your brand. At a glance, your logo should be memorable, communicate who you are and what you do, and give prospective and returning customers a reason to do business with you.
Working in the fashion industry, you already have a handle on the looks that are in, out and timeless. When coming up with logo ideas, you have to merge your sense of style with logo best practices. This trend report shows what it takes to create a chic design that’s the perfect fit for your small business.
Keep your fashion logo simple
From Versace’s Medusa emblem to the text-only wordmarks of Calvin Klein and Zara, minimalist designs reign supreme in the fashion industry. When choosing your logo template, make sure that it’s simple. A text design that simply but stylishly displays your company name is a great option. But you don’t have to avoid templates with icons. Just make sure that there aren’t too many competing elements in the design. That means no unnecessary flourishes or curlicues. You should also use a limited color palette with no more than three colors.
Incorporate playful elements into children’s fashion logos
Designers, boutiques and style bloggers who focus on children’s clothing will have success with more playful designs. Pastels and light grays are cute and elegant, and likely to appeal to stylish parents. Or, as an alternative, you could use bright, vibrant colors like orange and yellow to add youthful energy and exuberance to the design. Playful character illustrations and emblems that appear hand-drawn can bring a light, childlike spirit to your logo.
Match your logo’s font to your area of expertise
Would Cartier’s script font make sense for a surfwear brand like Billabong? Probably not. Before you begin your design, remember that the font that you find most appealing might not work for your niche. To get the right look for your logo, consider your brand’s personality and the type of apparel that you offer. Bold, blocky fonts like College Semi-condensed can work for athletic and outdoor brands, while delicate, serif fonts like Crimson Text or Josefin Slab convey a level of sophistication that would be perfect for a tailor or high-end retailer. A sleek sans serif font like Helvetica is great for modern clothing and accessory brands, while a quirky boutique or fashion line may have more success with stylized display text like Monoton.
You don’t have to be literal
As a clothing and fashion design professional, you’ll find that dress, hanger or purse icons in a logo let people know what you do in an instant. And while any of these elements can make for a strong logo, you don’t necessarily have to use them to create a design that’s appropriate for your industry. Is there a symbol or shape that reflects your company’s personality or that ties into your name? Expressing your individuality is as important in logo design as it is in fashion, so choose a template that features a graphic that speaks to you and represents something special about your brand.
Just like putting together the perfect outfit or seasonal lookbook, your logo needs to be a consideration of many factors. What is your overall aesthetic? Who is your target market? Why is your business a better choice than the one next door? Once you’ve narrowed in on your unique value statement, you’ll be better equipped to communicate that visually and come up with strong ideas for your clothing and fashion industry logo.
Take your logo to the next level
If you’re still stumped for ideas, you can always reach out to Deluxe. Our logo designers have years of experience crafting unique logos for small businesses like yours, and can create an emblem that helps your brand stand out. Once you have a logo as stylish as your business, show it off. When Deluxe creates your logo, the final design comes in a variety of formats that fit every need. From websites and social media handles to business cards and emails, from store signage to shirts, bags and more, your new logo will be ready for the spotlight.
Remember, a great logo, like a great look, is timeless.
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