Logo Design For Cosmetics And Beauty Businesses
Put your best face forward with a beautiful brand
The beauty industry today ranges from contouring pros to no-makeup makeup looks and everything in between. From beauty bloggers to celebrity stylists, almost anyone can be a MUA (makeup artist). On top of that, add in an bevy of hair, nail and skin care specialists, and the question begs to be answered: how do you stand out?
No matter your focus, one thing is clear: In the beauty industry, image is everything. So make sure your business stands out with a professional, beautiful logo.
What makes a successful beauty and cosmetics logo?
As you determine the aspects that go into creating a brand that will make your business look its best, consider what your mission statement or value proposition is. Do you specialize in all-natural skin care? Are your hair care products sulfate-free? Do you offer at-home makeup application or on-the-go services? Are your manicures and pedicures free of the “Big 3/4/5” chemicals? Once you have determined your unique statement, let your expertise shine through.
Accent your best features with an image that captures your standout service, and don’t be afraid to think outside the box. For example, a cosmetics company might choose to forego the traditional lipstick or compact and brush imagery and instead choose an abstract hand-drawn illustration that captures the feeling of wearing a bold red lip. Or an on-demand MUA may choose a red carpet or flashing camera to represent their business, focusing on the occasion rather than the service itself.
Naturally, when it comes to designing a lookbook for your business, determining your color palette is essential. For an all-natural brand, a palette of cool greens and warm golds may highlight its down-to-earth offering, while a bridal makeup expert may choose more subdued pastels or traditional pinks to convey his or her style. Conversely, a cosmetics line targeting Millennials or tweens might choose to focus on brighter, more eye-catching colors. Be sure to consider that your logo colors will inform the rest of your branding decisions, including your website, printed materials and more. So stick to one to two main colors in addition to black, white and shades of your main brand palette.
Why you need a professional design
There’s a reason the beauty industry has seen a boom over the past decade. Drawing on that perfect winged cat eye can be near impossible for the makeup neophyte, no matter how many YouTube tutorials you watch. When you need a drop-dead stunning look, you turn to a professional artist. In the same way, you trust a professional to design your logo. The team at Deluxe Logo Design will work with you every step of the process, from concept and creative brief to the final, fabulous design.
Let your logo shine!
Once you have a look you love, be sure to share it! Our logo packages are created with a number of versions and sizes so you can share your design on everything from your website, emails and online store, to your printed signs, business cards, makeup compacts, containers and more.
Labels & Stickers
Banners & Signage
Get a unique logo design that’s perfect for your business, guaranteed.
Our experienced in-house designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect. 100% guaranteed.Tell Us About Your Business