Get a logo that makes the grade
As an educational institute, it’s important that you create a feeling of pride and belonging among your staff and students, as well as demonstrate to prospective students and their parents that your program is on the forefront of academic excellence. A well-designed, professional logo can be the first step toward building and connecting your community.
What makes a successful education logo?
The type of school or program that you operate helps determine the style of your logo. A preschool, for instance, has very different needs than a vocational college, which has different needs from a private, preparatory high school. Thinking about your goals, the makeup of your student body and what makes your curriculum unique guides how you’ll use elements like color, typography, and imagery in your design.
Everyone remembers their alma mater’s colors — they’re displayed on athletic uniforms and banners, and they have the power to unify a student body, a memorable representation of school spirit. Naturally, you should incorporate these colors into your logo. However, if your organization is new and you have yet to pick a color scheme, you’ll want to select a combination that reflects your organization’s personality, area of expertise and objectives. In general, blue is a great choice for educational institutions because it connotes intelligence, efficiency, and logic. But if you operate an arts magnet school, for instance, you may find that a color like yellow, which signifies creativity, works better. Whichever colors you select, make sure that the emotions and thoughts they evoke align with your program’s ideals and standards.
Popular education-related imagery includes laurel leaves, books, shields, and trees. These are all symbols of wisdom, academia and growth. However, if you’d like to highlight what makes your students and staff unique, you may want to select an uncommon icon. Does your institution have a mascot? If so, consider incorporating it into your design. Are you an administrator at a language immersion school? A globe or international flags may be appropriate. As with all design elements, your imagery should provide insight into who you are, helping to tell your organization’s story.
The typeface you select should be legible and professional, too. You want prospective students to know that they can trust the faculty to provide them with the best education possible. Text that is overly decorative with distracting swirls, flourishes or curlicues may undermine your goals. Serif fonts are classic and project the kind of sophistication and steadiness that serve as the perfect complements to your curriculum.
Why professional logo design?
Your logo is the chief visual component of your program or institution. The image that you want to project to the world — your values, personality and mission — are all encompassed in the design. You wouldn’t permit an unqualified instructor to teach your students, and you shouldn’t let an unqualified designer create this all-important graphic. Deluxe logo experts have years of experience and a thorough understanding of design trends and best practices. They also possess the industry insight to create a logo that perfectly represents your school. After you fill out a creative brief, your designer will partner with you to create an emblem that stirs nostalgia in former students while inspiring those yet to come.
Put your logo where it looks best: everywhere
Your new logo is guaranteed to be legible at every size. That means that you can put it everywhere your students, faculty and staff can see: uniforms, school supplies, spirit apparel, transcripts, signage, banners, letterhead, brochures, recruitment materials, buildings and more.
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Our experienced designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect.Tell Us About Your Business
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