A professional logo is the best marketing medicine.
A well-designed logo instantly creates a connection with your patients. It tells them who you are and what your practice does. It creates an immediate impression that stays with them long after the logo is out of their sight. At its best, a strong logo reminds them that you stand ready to help when they need your services.
What makes a successful medical, healthcare or pharmaceutical logo?
Of course, not every design works this well. Badly designed logos, especially if they misrepresent your practice, service or company, can be just as damaging as not having a logo at all. A logo is often a customer's or patient's first contact with your business or office. Think about how you want that first impression to go. To name only a few qualities you may wish to convey: reliability, knowledge, expertise, specialization, cutting-edge technology, warmth, approachability or some combination of these.
Color is especially important; different shades communicate different concepts. Green represents growth and healing, while blue signals calmness, serenity and professionalism. Black signifies strength and expertise, but be aware that it can also symbolize death. White symbolizes cleanliness and purity, and red is tied to blood, the heart and passionate feelings. Depending on what type of care you provide, or the type of healthcare-related services your company provides, certain colors and color combinations may be more appropriate than others.
Additionally, no two medical businesses are identical. Broadly speaking, a psychiatrist's practice communicates differently from a dermatologist or a prescription drug-related business; a visiting nurse service has a different audience than a pediatric clinic or family practice. Even side by side, two practices that are ostensibly similar may communicate differently. For example, one optometry office may want to highlight its warm, welcoming atmosphere, while another may want to emphasize its world-class technology.
Why you need a professionally designed logo
Much as you would never refer a patient to an amateur over a neurologist, radiologist or cardiologist, you don't want to trust just anyone with your design. Think of it as the face of your business, and the professional designer as the cosmetic surgeon who creates the perfect visage. A design expert takes the time to understand your practice or business, and then craft a series of concepts that convey who you are, what you do and what patients and customers can expect when they contact you. By working together, you and the designer arrive at the perfect design for your practice.
Put your logo where it looks best: everywhere
Your logo should appear on everything that your patients and customers see. Our professional designers ensure it's effective and legible at any size. That way it's ready for business cards, appointment reminders, email messages, letterhead, billing materials, your waiting room and more.
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Get a unique logo design that's perfect for your business, guaranteed.
Our experienced in-house designers take the time to understand your business. They'll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect. 100% guaranteed.Tell Us About Your Business