Real Estate Logo Design Ideas
A logo your clients will feel at home with
Real estate is extremely competitive, at least for the professionals who spend their days helping clients buy, sell and rent property. When a potential client has so many options to choose from, how can you stand out from the competition? A well-designed logo is your first step — and a rock-solid way to make a fantastic first impression.
Just like the front of a house communicates with a potential buyer — beckoning them into what promises to be a comfortable living situation or warning that what’s inside may be less than optimal — your agency’s logo tells the story of your business or agency in the blink of an eye. Are you professional? Reliable? Reputable? Do you have the real estate expertise they need? A good logo affirmatively answers all these questions in an instant, while a bad logo (or no logo at all!) sends the wrong message, with damaging results.
What makes a successful real estate logo?
The best homes are built on a solid foundation and have appealing aesthetics to match. The perfect design for your real estate business or agency is a combination of fonts, colors and graphic elements that accurately represent what you do.
For obvious reasons, images of houses and buildings factor heavily into many real estate logos. Skyscrapers and skylines often represent commercial agencies or firms, while single-family homes often denote a focus on living spaces. Additionally, many real estate companies feature clean lines, telegraphing a focus on orderly, desirable properties; this often carries through to their typefaces, which are frequently sans serif and clean-looking. On the other hand, a serif font or more ornate typeface can indicate a specialization in properties of a certain style or era.
As a real estate professional, you also understand how important color can be. The internal and external colors of a building make certain impressions on potential buyers, and in some cases even influence final sale prices. It’s the same with a logo. Blue and black signal professionalism and expertise. Warm shades like yellow and orange indicate friendliness and excitement. Red equals strength and passion.
Of course, there’s no set rule that defines the right design. The winning design for your specific service, company or agency is the right combination of typeface, graphics, and colors that tell your potential clients and business partners that you’re reliable, reputable and able to help them with what they need.
Why you need a professionally designed logo
When it comes to real estate, you know what it takes to be an expert: being able to look at a property and discern its strengths and weaknesses, having the right relationships, establishing trust with your clients and, above all, tenacity. A professional designer understands which graphic and typographical elements work, and which ones send the wrong message. He or she works with you to craft a logo that feels right to you, even if it takes multiple revisions to hit on the perfect combination. In the end, your designer wants to create something that accurately represents your service and captures the interest of buyers, sellers and renters in your market.
Put your logo where it looks best: everywhere
Your logo should appear on everything that clients come into contact with: business cards, email messages, letterhead, maps, listings, disclosures, your office and more. Deluxe’s professional designers ensure your logo is effective and legible at any size.
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Our experienced in-house designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect. 100% guaranteed.Tell Us About Your Business
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