Get a logo that sells
From knitting supply shops to sporting goods stores, thrift shops to luxury home goods stores, bridal boutiques to comic book stores — retailers provide products and goods that enhance lives. With so many businesses vying for consumers’ attention, to be a successful retailer you need to stand out, be recognized and, most importantly, be remembered. A strong, unique and professional retail logo design can get your store the attention it deserves.
What makes a successful retail logo?
A logo should accurately reflect your shop or e-commerce business’s personality and values while also telling customers what you do. Through the thoughtful combination of design elements like color and typography, your logo can convey who you are as business while helping you attract customers and build brand loyalty.
Color not only adds to the visual appeal, but it also can affect purchases. According to research, color increases brand recognition and influences consumers’ buying decisions. This is why picking the right color combination is especially important for retailers.
While there’s nothing wrong with picking a color scheme based on personal preference, if you want a design that speaks to your customers and speaks for your brand, then you should take the meaning behind certain colors into consideration. Do you own a store that sells high-end clothing or furniture? If so, black, which signifies luxury, would be an appropriate choice. Children’s brands and businesses that sell kid-friendly products, such as toy stores, should consider using playful, energetic colors like orange. Florists and shops specializing in outdoor gear and apparel may do well with green, a color that’s linked to nature. Ultimately, whether you’re a gift shop owner, greengrocer or antiques dealer, the color scheme of your logo should complement your business’s messaging.
Once you’ve made your color selection, you’ll want to start thinking about typography. Big brand retailers commonly use Helvetica and Arial typefaces — both are classic and easy to read, and they clearly communicate brand identity — but that doesn’t mean you have to follow suit. Any text should be a reflection of your business’s persona and function. A quirky boutique that sells handmade goods, for instance, might use script text reminiscent of hand-lettering while a family-run hardware store might fare better with a typeface that’s more stout and understated like Kondolar. Before you settle on the style of your logo’s text, think about your business’s voice and let that guide your decision.
Why professional logo design?
A well-designed logo has the power to establish trust and engender good will toward your business — it’s one of your most important marketing tools. Entrusting an amateur with something that is so important to your store’s success just doesn’t make sense. A design created by a Deluxe logo specialist will be informed by research, industry insight and years of experience. After you fill out a creative brief that provides some background on your business and style preferences, your logo designers will work one-on-one with you to create, refine and ultimately create the eye-catching logo that best illustrates your store’s personality.
Put your logo where it looks best: everywhere
You should put your logo anywhere your customers can see it, such as your website, flyers, door hangers, social media accounts, signage, gift wrap and shopping bags. Deluxe ensures that your logo is scalable, so it looks great at any size.
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Get a unique logo design that’s perfect for your business, guaranteed.
Our experienced in-house designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect. 100% guaranteed.Tell Us About Your Business