Score customers with a winning brand
Think about your favorite professional sports team. Whether they’re NFL, NBA, MLB or something entirely different, you know their mascot and logo by heart. From their colors to that iconic symbol, you could pick your team’s brand out of a lineup. So how do you elevate your own team to the ranks of the all-time greats?
Get picked first by followers and fans by attracting them with a design unique to your business. Consider what offerings or services you provide that your competitors can’t match. Your logo should reflect your value proposition and communicate who you are, what you do and why customers should pick you.
What makes a successful sports logo?
As you start to think about your brand, there are three key components to a gold-medal strategy: icon or image, color palette and lettering.
If you’re a sports team or franchise, odds are you already have a mascot or a highly recognizable image. If this is the case, there are many ways to incorporate this existing imagery into your design. If you’re starting from scratch, are a coach or trainer, or simply have a name or concept to build from, then your options are endless. Many athletics-related designs will benefit from dynamic imagery, or illustrations that convey movement. Hand-drawn illustrations can be a great resource for this type of design.
Alternately, many leagues or divisions rely entirely on lettering for their signage. Consider how a monogram of your business or team initials may translate for your brand. A bold icon with lettering front and center can be an champion complement to your mascot which serves as a secondary brand feature. Sometimes simplicity is best.
Whether you choose to feature an icon or lettering as the main player of your logo, your color palette will be your all-star. Orange and black, green and silver, red and gold, your team colors are the backbone of your brand. To ensure your colors carry the most impact, keep to two to three major colors, and consider also how your design will translate to grayscale or referee’s black and white.
Why you need a professional design
Do you play fantasy football or baseball? Even if not, you surely know friends, colleagues and family who do. And while it’s great fun to pretend you run a professional team, you would never hire your fantasy champion to run a professional franchise. Similarly, you wouldn’t hire the part-time doodler to design your professional logo. This is where the team Deluxe Logo Design can help you out. They’ll take a page from your playbook and work with you from start to finish on your design, ensuring that your logo will go the distance.
Show your mettle with a gold-medal logo
Once you have a winner, be sure to let it shine! Deluxe provides your design in a variety of formats and sizes, so you can show it off on everything from your website and emails to water bottles, uniforms, hats, buttons, stickers and more. Grow your fandom and share your logo with your loyal following.
Labels & Stickers
Banners & Signage
Get a unique logo design that’s perfect for your business
Our experienced designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect.Get Started
The Deluxe Difference
We know logo design
Get the perfect logo for your brand, whether you build it yourself or let us create one for you.
We champion small business
With a $300 loan and an idea, Deluxe got its start like many small businesses. We value entrepreneurship, and empower companies to grow.
We are trusted
4.5 million customers have put their faith in our products and services. We’ve been earning the trust of owners since 1915.