Get a logo built for the long haul.
When transport is your business, you need a logo that goes the distance. As the “face” of your business, it needs to do more than just look good on your uniforms and company vehicles. It needs to communicate who you are and what you do to viewers who may be mere city blocks or entire continents apart. How do you want to introduce yourself to the world? Answering that question is the first step in designing a strong transportation logo.
What makes a strong transport logo?
Consider your area of expertise as a transportation company. Reliability is a given, of course, but what else is important? Speed for courier services. Security for armored transport. Safety and responsiveness for taxi services. Proper handling for moving companies. Luxury for limos. Ease and accessibility for bike shares. The list goes on.
A strong logo telegraphs your focus to the viewer in a fraction of a second. Humans absorb images faster than words, so for many transport companies, the logo’s graphic gets the main point across more quickly than the text ever can. Cars, trucks, bikes, taxis, moving vans and other vehicles are all natural fits for logo image. Implying movement or speed is often a plus. Whether your ultimate graphic is abstract and stylized, or straightforward and traditional, depends on the impression you want to make on current and would-be customers.
Remember too that colors are associated with certain ideas and feelings in people’s minds. Pastels may not be appropriate for a brawny, long-haul trucking company, while a breezy, sunshiny yellow might be wrong for an armored transport business. But with color there are very few rules of the road that can’t be bent or broken in the right circumstances. Depending on the image you want to convey to viewers, nearly any color may be appropriate.
The typography in your logo should be true to your brand values as well. Fortunately, typefaces can convey all kinds of associations. Different lettering can imply motion, speed, security, expertise, professionalism and more.
Why you need a professionally designed logo
You wouldn’t send lifesaving medical packages through regular snail mail, and you wouldn’t rely on your friend and his jalopy to deliver highly valuable possessions. Why trust your logo to just anybody? A logo is your introduction to the world, and as with all introductions, you want it to be a good one that piques people’s interest and makes them want to know you better.
This is where a professional logo team comes in. Expert logo designers, like the design team at Deluxe, take the time to get to know you and your business. They learn what’s important to you, and what’s important to communicate to customers and would-be clients.
Moreover, they have years of experience crafting strong logos. They understand how typefaces, colors and imagery are perceived, and how the slightest change in one can reorient an entire design. Our 100% guaranteed process allows for multiple revisions because giving you a logo you love is our highest priority.
Build your brand by putting your logo everywhere
Your transport logo needs to be attractive and legible at any size, so it looks great everywhere you put it: uniforms, hats, vehicles, packaging, equipment, machinery, your facility, your website, your business cards, paperwork and more.
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Get a unique logo design that’s perfect for your business, guaranteed.
Our experienced in-house designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect. 100% guaranteed.Tell Us About Your Business
The Deluxe Difference
We know logo design
Get the perfect logo for your brand, whether you build it yourself or let us create one for you.
We champion small business
With a $300 loan and an idea, Deluxe got its start like many small businesses. We value entrepreneurship, and empower companies to grow.
We are trusted
4.5 million customers have put their faith in our products and services. We’ve been earning the trust of owners since 1915.