Get a logo that goes the distance
Do you sail the seven seas, provide five-star accommodations or tour the seven wonders of the world? No matter which tourism or travel-related business you’re in, you understand how important it is to stand out from the competition. With so many options for vacationers to choose from, how do you ensure they notice your business and like what they see? With a strong logo.
What makes a strong travel or tourism logo?
Travel and tourism encompass many disparate industries. Are you a cruise line or boat tour company? Do you take travelers on safari or provide a luxurious hotel or resort? Specialize in cosmopolitan destinations or sightseeing for retiree groups? From the quaintest bed-and-breakfast to the most sprawling theme park, your logo needs to communicate your specialties to customers in the blink of an eye.
The most immediate way to do that is with an image or graphic that accurately depicts your focus and overall approach. Everyone knows that airplane images are wrong for, say, riverboat companies, but also consider the feelings, associations and emotions you want to convey. A travel or resort company that prizes luxury and sophistication has a different feel from one that offers family-friendly vacation packages. Nature-based getaway tours need to send a different message from city tour planners. Action and adventure differ greatly from rest and relaxation. If your focus is on a certain part of the world, what feeling or mental picture should your prospective trip buyers take away from your logo?
Color factors heavily. While black denotes luxury and sophistication, other shades might be more appropriate for your services. Red signals romance; orange and yellow suggest warmth and sunshine. Green, brown and blue nod to the great outdoors. Multiple colors, particularly when paired with the right graphics, can immediately convey a family-friendly approach to travel.
Just as important is typography. Large letters in a display font that convey animation are kid-friendly, while scripted fonts and sleek sans serif typefaces nod to more sophisticated vacation tastes. Picking the font or fonts that work for your business or agency is a matter of knowing what will appeal to your target audience.
Why you need a professionally designed logo
With a world of vacation possibilities to choose from, customers often need help narrowing their options. A professional logo is the first step in doing that — it sets you apart from the competition, it calls attention to your services and in some cases it can hatch a dream vacation plan that the customer never even considered. With so much riding on this first impression, your logo needs to be instantly accessible to the viewer, telling them what you do and how you do it in the briefest of glances.
Which is why hiring a professional to design your logo is crucial. A logo expert takes the time to learn about your business and the services you provide, and incorporates your ideas into various design concepts. Together, through the revision process, you create a strong logo that’s unique to your business and effectively communicates with customers and prospective customers.
The Deluxe team of design professionals have years of expertise in crafting strong logos. Our 100% guaranteed process allows for multiple revisions, so the logo you decide on is one you absolutely love. Contact us today so we can begin creating the ideal logo for your travel-related company.
Build your brand by putting your logo everywhere
At Deluxe we ensure your final logo design is attractive and legible at any size. After all, you’ll want to put it everywhere would-be vacationers may see it: your office, website, business cards, letterhead and brochures, to name a few.
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Get a unique logo design that’s perfect for your business, guaranteed.
Our experienced in-house designers take the time to understand your business. They’ll craft an original logo that best represents your company on all channels — your website, business cards, letterhead, storefront and company vehicles, to name only a few. Each package includes multiple revisions so the final design is 100% perfect. 100% guaranteed.Tell Us About Your Business