CHAPMAN COMMERCIAL FOOD EQUIPMENT REPAIR LTD.
I provide mobile service and repair for commercial food equipment, which includes Retail Bakery Equip, Meat Dept. Equip., Commercial Dishwashers (E.G. Canada Safeway, Sobeys) Restaurant Food equipment (Tim Hortons, Boston Pizza) Institutional Food Equip. (Bethany Seniors Lodges, Correctional Institutions).
I have a fully equipped Service Van with tools, parts etc. to provide “On Site” repairs, and service all major brands (Hobart, Garland, Cleveland, Jackson Etc.).
Target audience: Retail Food Stores, Restaurants, Commercial Kitchens.
The main focus in this logo was mobile service. We needed to show movement. The image of a van and the name Chapman was needed to be the focal point as these two are most important part of the company. At the same time the rest of name had to be easily legible so that we can right away understand what this company is all about. The use of blue is to show honesty and trust and combine that with orange to represent warmth is a perfect combination for this company.