Everyone. No matter the size of your business, a logo is the cornerstone of your entire brand. Too often, small business owners think a professionally designed logo will break the bank. But a great logo can be affordable.

Wordmark

A wordmark relies on text, typeface and unique typography to express a brand’s identity. Wordmarks work best for companies whose names are distinctive or describe what they do. They can be cost-effective options for companies with limited marketing budgets that need to focus on building name recognition.

Lettermark

Like a monogram for your business, text-only lettermarks rely on initials to represent the brand. They’re great if your initials look better than your full company name. Lettermarks often work best for companies that are well known.

Brandmark

A brandmark is a symbol highlighting an aspect of the product or service the business sells. It represents the company by association and relies on the design’s ability to evoke emotion in a viewer. A brandmark works well if you need an emblem for your product or if your name is long, nondescript or not easily translated for other regions.

Iconic

A marriage of a brandmark with a wordmark, iconic logos are also called combination logos. An iconic logo effectively communicates what a company does and what it stands for. This form works well for startups and small businesses, whose names may be distinctive but not yet widely recognized.