For many credit unions, auto lending is a major driver of income. On top of thatthe cost to acquire a new auto loan customer can be quite expensive. Service Credit Union relies on Deluxe to monitor their members and to alert them one of their members might be shopping for a lower rate.
Watch this video to hear from Aimee Sundstrom, AVP at Service Credit Union, as she shares about how important the auto recapture program she has is to her business and why she values working with Deluxe for this program.
I am Aimee Sundstrom, Assistant Vice President of Marketing from Service Credit Union in Portsmouth, New Hampshire.
Why did you start working with Deluxe DDM?
I started working with Deluxe for data-driven marketing capabilities, primarily because when we met with the first sales team, the intellectual capital in the room was really impressive and the data science that they used to support the pro-forma that they presented to us were really exceptional.
How has combining email and direct mail helped your campaign performance?
Combining email and direct mail was a great solution to help drive ROI. We always want to show our CFO that we're being operationally excellent and that certainly has added value to the program.
What is the most impactful program you've done with Deluxe so far?
Easily the most impactful program we've done with Deluxe has been the auto recapture program. It's continuously driven exceptional revenue for us, we've done it, I think for about 10 years at least, and it's just been a great partnership and a great way to bring in those auto loans.
Why do you continue to use Deluxe DDM?
I continue to work with Deluxe because they're truly partners. They're always listening to how we best do business together. There's a great quote from Bob Farrell, who's an author and motivational speaker, and he says that on a great team, people are always trying to make each other look good. And I feel like that really describes my partnership with Deluxe. Also, the campaign management team is just operationally excellent and by far the best group I've worked with.
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