Following back-to-back record-breaking years for the housing and mortgage industry, the market is poised for a major shift. Housing prices are at 45-year highs. Rates are already on the rise. The refi market is quickly coming back to earth. The easy days for marketers are seemingly coming to an end.
With the refi window slowly closing, the battle for mortgages will shift to cash-out, purchase, and investment properties. There will also be great opportunities within the auto, HELOC, and unsecured lending markets.
To grow in 2022, bank marketers will need to focus their efforts on reaching those consumers first and finding the right products to meet their needs and keep the pipeline full.
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