Nestled between Black Friday and Cyber Monday, there’s one day a year when shoppers nationwide are thinking small: Small Business Saturday®. In 2018, this celebration of small business takes place on Nov. 24. 

As a small business owner, this is your chance to remind your customers why spending their money with local businesses matters. Prove to them that your business boasts the expert knowledge, quality products and superior service that those big-box stores and large corporations don’t offer.

In 2017, an estimated 108 million consumers reported shopping or dining at local businesses on Small Business Saturday. It’s important to tell your customers what Small Business Saturday is, and show them you’re participating. Plus, you want to attract new customers and leverage the increased foot traffic that Small Business Saturday generates. Branded apparel and promotional items can help with that!

Branded apparel and promotional items can start a conversation with customers about the upcoming event. Plus, you can sell your Small Business Saturday merchandise to customers or hand them out as giveaways.

Here’s a few taglines that your business can print on a variety of apparel and promotional items to promote Small Business Saturday.

  • Shop local
  • Dine local
  • Think small
  • Small Business Saturday should be every day!
  • Think big. Shop small.
  • There’s no business like small business!

If you’re too busy to design your own, the Small Business Saturday website, backed by creator American Express, has easy-to-download logos and designs for your promo and apparel products.


Branded apparel is wear it’s at for Small Business Saturday. Apparel featuring your logo and tagline is a fun way to promote the event.  

T-shirts and sweatshirts

(Image from Amazon)

Whether your employees wear uniforms or not, they will love to wear a shirt or sweatshirt promoting Small Business Saturday. You and your employees could wear your T-shirts or sweatshirts in the weeks leading up to Small Business Saturday, and customers are sure to notice and ask for details.


Get a-head of the big-box stores with branded hats with your Small Business Saturday logo front and center. There are a variety of hats to choose from, so let the weather be your guide. Does your neighborhood usually have warm November days? Go with trucker hats with a mesh back or visors. Or does it get cold and rainy? Opt for baseball caps or beanies.

Promotional items

Promotional items are the best way to get your advertising right in your customers’ hands. These select promotional items serve as walking advertisements in that your customers, as well as your employees, can take them on the go, where hundreds of people can see them. 

Tote bags

(Image from Small Business Saturday on Facebook)

This one is a no-brainer. Everyone wants and needs tote bags, making them the perfect promotional item for Small Business Saturday. Tote bags make excellent giveaways – helping customers carry their purchases. Or, you can add a fun logo or tagline and sell your tote bags. Start passing them out weeks before Small Business Saturday to help spread the word. 


An ideal way to leave your mark! Branded pens, such as plastic pens or metal pens, are affordable promotional items. Your employees can use them, or you can hand them out to customers at the register. And, if you want a pen that never runs dry and will be held onto by customers, try stylus pens featuring your Small Business Saturday logo.


Drink in this stat: In an Advertising Specialty Institute study, 53 percent of consumers say they own promotional drinkware such as water bottles or mugs. This is a giveaway that your employees and customers will repeatedly use for years to come, branding your business and Small Business Saturday with every sip. 

With these five branded apparel and promotional items, you’re sure to make it a Small Business Saturday that your customers will never forget.

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