Do you want to make your customers and employees happy this holiday season? Give them customized promotional items!
You read that correctly. It’s an opportunity to spread the word about your business and has the added benefit of making customers and employees happy, too. It’s a win-win situation. According to a Promotional Product Association International study, 71 percent of consumers said they feel happy when receiving a promotional item, and 83 percent of consumers will go on to do business with that brand.
But how do you know which customized promotional item will make both your customers and employees happy, and which ones they will try to regift? Here are five promotional items that reward your customers and employees and are sure to bring a smile to their faces this holiday season, while still raising awareness of your business to new customers.
Cotton or canvas tote bags
If you want your business relationship to carry on into the new year, a high-quality cotton or canvas tote bag is a much-welcomed giveaway. Customers and employees are busy during the holiday season. A promotional tote bag makes it easy for customers to carry their new purchases, and they’re appreciated by employees as well because everyone needs and uses tote bags.
Plus, since it’s reusable, employees and customers can continue to use your branded tote bags as they schlep gifts from holiday party to holiday party or transport their infamous fruitcake to the office holiday potluck.
Coffee mugs and tumblers
Not only will branded coffee mugs and tumblers keep beverages warm, but customers and employees will think of your business and your warm wishes with every sip. Half of consumers use their branded drinkware two to three times a week, according to Advertising Specialty Institute.
If you’re looking for something extra personal for employees, give them a coffee mug branded with their name — and your logo, of course.
Sweatshirts are a smart way to cozy up to customers and employees. Customized with your logo or tagline, customers and employees will sport your sweatshirt while running errands, going to outdoor events or just lounging around the house.
Branded sweatshirts are the perfect gift for employees, especially if their job involves working outside or visiting clients offsite, where they may need to weather the elements.
As the weather gets colder, knit beanies are one of the hottest gifts to give employees and customers. Get your hat customized in your brand colors, or you can season it up with a festive red and green version of your logo.
If you really want to grab the attention of potential new customers, gift your customers and employees a knit beanie with an eye-catching pom pom, which lends a youthful and fun attitude to your brand.
Want to earn return visits from your customers? A branded day planner is a professional and practical gift to customers for the holidays. Plus, it keeps your business top of mind all year long. Add your upcoming big sales and coupon codes throughout the year. It’s a smart way to remind customers to shop with your business again.
For employees, you can make your day planners even more personalized with their name and mark important dates in the calendar, such as holidays in which the office is closed, the annual company picnic and their work anniversary.
The holiday season is the perfect time to let your customers and your employees know how much you appreciate them. A token of your gratitude will go a long way in increasing employee morale and encouraging return shoppers.