Explore how establishing a powerful brand can help your business stand out from the competition and attract customers.
Presented by: Kimber S. Powers, Marketing Training Specialist, VerticalResponse
A brand is your business’s single most valuable attribute. An authentic, consistent brand inspires trust from your customers and helps you stand out from competitors. Your brand’s “wow factor” is more than a logo: It’s any product, service or experience-focused element of your business that is unique to you. It leaves a lasting impression.
Your “wow factor” is built around 5 components:
1. Authenticity: Be true to what your business stands for.
2. Differentiation: Adopt a unique message that stands out from the crowd.
3. Design an experience: Create an experience that helps customers enjoy their interactions with your business.
4. Demonstrate value: Consistently seek feedback from your customers, and go above and beyond to provide the value they seek.
5. Have personalized outreach: It helps to bring the human side of the business to the forefront.
To learn more about fostering your “wow factor,” watch the webinar above.
World-class designers. Concepts in five days.