When it comes to promoting your business, it helps to have a little swagger.
Promotional products, or swag, increase brand recognition and keep your business top of mind for months, or maybe even years. Even if the recipient isn’t ready to buy right then, they will remember you when it’s time to make a purchase.
Here are three promotional products you should use to publicize your business, organization or event, plus a few helpful tips on how to use these essential products as part of your marketing plan.
If you want to keep your logo in your customers’ hands, custom promotional pens are the write way to do it. According to Advertising Specialty Institute, 50 percent of U.S. consumers own promotional writing instruments such as pens, pencils and markers. Plus, pens are affordable and are ideally suited for all industries. But, before you ink the deal on pens, you should explore all your options.
Plastic pens are one of the most common giveaways. Click pens, grip pens or ballpoint pens are all good options. Choose a pen in your brand’s colors and customize it with your logo or tagline, and you’re good to go! And, if you want to highlight your eco-friendly side, select pens made from biodegradable and recycled plastics.
Metal pens lend the impression of quality to your business or organization. Click, twist or rollerball metal pens are a cost-effective, premium promotional giveaway that people will keep in their pocket, purse or daily planner.
Stylus pens are an awesome promotional product because they are so versatile. Your customers or potential customers can use a stylus pen to write on paper or navigate on their smartphone or tablet. Branded stylus pens tell your customers and prospects that your business is tech-savvy and modern.
Here’s a tip
An unusable pen tells prospects that your business is unreliable, too, so make sure that your pens actually work. You don’t want to spend your hard-earned dollars on a marketing item that ends up in the trash.
Whether we’re shopping, bringing our lunch to work, going to the gym, traveling, schlepping to the beach or the pool, or packing up toys and snacks for our kids, we all need tote bags. Tote bags are kept and used over and over, which gives your brand the opportunity to be seen by thousands of people.
The key to successful marketing with tote bags is creating something that people will want to hold on to and use frequently.
Cotton or canvas bags make perfect giveaways to employees and customers and are an excellent showcase for your logo and tagline. Plus, they’re durable and washable, so it’s marketing that lasts.
Jute totes, which are made of natural vegetable fiber, have a stylish, rustic look and are a great way to demonstrate your earth-friendly principles. Jute totes are also extremely strong — perfect for carrying bulky items.
Nonwoven totes are also known by the less-memorable name of polypropylene bags. But don’t let that term frighten you away: Nonwoven bags are soft, colorful and reusable. Made of a durable plastic material that has the look and feel of cloth, this tote option is incredibly lightweight. And best of all, they’re totes affordable!
Here’s a tip
Keep in mind that people should be able to see your logo from a distance, and if possible, you should add your contact information or website to your tote bags.
According to the National Coffee Association, 62 percent of Americans drink coffee every day, the Tea Association claims more than 159 million Americans drink tea daily and, in 2016, bottled water sales accounted for 12.8 billion gallons of liquid. In other words, we’re a really thirsty country, so if you’re looking for marketing that prospects and customers will drink up, go with promotional drinkware.
Coffee mugs featuring your logo or tagline are sure to be seen sip after sip, keeping your brand in mind. There are almost as many styles of mugs as there are coffee varietals, including diner mugs, classic C-handle mugs, camper mugs, bistro mugs — so you’re sure to find one that’s your cup of tea.
Tumblers and travel mugs are a smart way to promote your brand because everyone is on the go, whether they’re commuting to work or school, or running errands. Travel mugs are like little billboards for your brand. Plus, travel mugs and tumblers last a long time, so they can promote your business for years to come.
Water bottles are a refreshing way to promote your brand. Plastic bottles are the most affordable option, and they have an easy-to-sip top. If you’re promoting an event, such as a fundraiser or charity ride, easy-to-carry plastic bottles are an excellent choice. Looking for something with more longevity? Metal water bottles have the longest shelf life, making them ideal for promoting your business or organization.
Here’s a tip
Show your customers how cool you are with branded Koozies®, which keep drinks from warming up during the hot summer months.
The most significant takeaway for marketing with promotional products is this: Keep your audience in mind. A useful giveaway such as a pen, mug or water bottle works best for potential customers while a more widely seen product, such as a tote bag, is ideal for an existing loyal customer.