66 percent of small businesses who had logos designed in-house or by an acquaintance said next time they’d be more likely to choose a professional designer or firm, either locally or online.

Deluxe small business survey

Keep your logo simple. Over-designed logos with too much detail, like multiple colors, complex gradients, and fancy fonts, can detract from the impact of a simple, well-designed logo, and make it more expensive or difficult to reproduce across all channels.

More on this Topic

How will you attract foot traffic to your booth? Here are five products you need stand out on the crowded trade show floor.

Read more...

Determine whether your business' brand needs a professional logo design, or if a do-it-yourself logo will suffice

Read more...

The key to a strong brand is consistency, so undergoing a rebrand is nothing to take lightly. But sometimes, it is necessary – and healthy, in fact! Perhaps your business

Read more...