66 percent of small businesses who had logos designed in-house or by an acquaintance said next time they’d be more likely to choose a professional designer or firm, either locally or online.

Deluxe small business survey

Keep your logo simple. Over-designed logos with too much detail, like multiple colors, complex gradients, and fancy fonts, can detract from the impact of a simple, well-designed logo, and make it more expensive or difficult to reproduce across all channels.

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