Cash is the fuel that keeps your business chugging along, but it’s not always easy to keep a steady supply on hand, especially when you’re stretched thin. Here’s how to work smarter and avoid the squeeze.

1. Hire an accountant

Did you know small businesses that forecast cash flow on a monthly basis have an 80 percent survival rate? That’s already a smart reason to hire a professional accountant, but there’s also time and money to be saved. For example, your accountant may review your monthly expenses to see where there’s room to trim the fat, sniff out hidden tax deductions and even alert you before you run into cash flow problems.

2. Delegate email marketing

For every $1 spent, email marketing generates $38 in return on investment. But with all the demands on your time, keeping in touch with customers can fall by the wayside, leaving dollars on the table. That’s why it makes sense to hire a dedicated email expert to manage your email marketing for you. A professional email marketing service will develop campaigns, create catchy emails and track the results for a fraction of the price you’d pay to engage a marketing agency or add an email specialist to your team.

3. Outsource your payroll

Running payroll for a small business can be a headache. If you operate your business in different states, you have to stay up on the requirements for filing taxes in each one. And if you’re late in filing your payroll tax, you could face penalties of up to 15 percent of the past due amount. Why give the IRS a reason to come knocking at your door? To stay in compliance with ever-changing labor laws and tax codes, and to stay out of the red, enlist the help of a payroll service.

4. Offload your social media

Social media platforms, such as Facebook, Twitter or Instagram, are a great way to tell the story of your business, but too many businesses dive in with no better strategy than to build a following. As a result, their content ends up falling flat. You can spend big bucks on social media, but if there’s no strategy involved and no metrics being measured, you may as well be throwing that money out the window. If you don’t have the time or know-how to do social media the right way, entrust this important task to a team of social media experts. Social media services will make the most of every dollar you spend on social media by posting on your behalf, creating advertising campaigns to target new followers and telling your company’s story with standout style.

Time is money, so protect it

Remember when you first started your business? You were ready to take on any and every task that came up. Now that it’s growing, you could work around the clock and still not complete all your to-do’s, especially if those tasks are time-consuming. So, why not preserve your time by focusing on some tasks and outsourcing others?

You’ll save money by not hiring a tax expert, but checking, double-checking and triple-checking the numbers won’t necessarily keep you from making a costly mistake an accountant is trained to avoid. Remember, you won’t get a gold star for doing it all, but you might end up in hot water (or burnt out), so prioritize tasks accordingly.

The bottom line

Sometimes you have to spend money to save it. Hiring a professional service to handle certain tasks will not only free up your precious time, but it will give you the peace of mind that comes with knowing you won’t end up paying for mistakes down the road. That’s worth its weight in gold.

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