As a veteran entrepreneur, you’re always looking for ways to get more revenue to keep your business chugging along. But what’s the best and fastest way to ramp it up? Here are eight creative ways to attract customers and, in turn, bring more cash into your business.
Add eye appeal with product videos
On top of adding interest to your website, product videos can motivate shoppers to complete their purchases online. In fact, 73 percent of people are more likely to purchase a product or service if they can watch a video explaining it beforehand. That’s a great reason to add online videos to your marketing repertoire. Whatever type of video you run with, be sure that it’s professionally produced and relevant to your customers.
Advance Auto Parts uses how-to videos like the one below to keep visitors engaged and on their website:
In the following example, Thinkgeek.com uses a product video to spark excitement and sales for their Twinkling Milky Way Skirt:
Get listed online
Thousands of people use online directories to find things they’re interested in. That’s why it’s so important to list and claim your business in popular online directories, such as Yahoo, Yelp and Google My Business. Customers most frequently seek company hours, product information, business location and directions, but it’s also a good idea to include your phone number, website URL and photos of your business. Once the information is in place, scan your online listings to make sure they are thorough and accurate. According to Yext, 73 percent of consumers lose trust in a local business with incorrect information. You don’t want to let revenue slip away because of a misspelled business name or the wrong hours.
Get noticed with promotional items and packaging
You wouldn’t turn away free advertising, would you? That’s exactly what you get when you use branded promotional products, apparel and packaging. Once customers don a T-shirt bearing your logo or leave your establishment with a branded shopping bag, your business will get attention from their family, friends, coworkers or anyone they happen to pass on the street.
Expand your reach with social media
With 1.56 billion active daily users on Facebook as of 2019, a whopping number of consumers are using the social site to find products, services and brands to solve their everyday problems. That’s where a Facebook Business Page comes in handy. When people land on your page, they’re more likely to remember your brand and share it with their own connections, which can lead to more sales and revenue for you.
Remember, a shopper who engages with a retailer through social media is likely to spend 19 percent more than the average consumer, so don’t discount Twitter, Instagram or LinkedIn. These channels are great places to network with consumers, provide customer service and catch people’s attention with eye-catching social media ads tailored to their specific geographic location and demographics.
Stay connected with email marketing
If you’re already emailing customers about promotions and sales events, that’s great. But it’s just the tip of the iceberg. There’s so much more you can do with email marketing to keep customers engaged and in a buying mindset. For example, you can schedule automated emails to welcome new subscribers or wish customers a happy birthday. You can also send out an email newsletter with expert information customers will love to read and share with their friends.
In this example, OfficeSupply.com gets customers excited to shop with a Cinco de Mayo flash sale:
Pop-ups give you the power to entice visitors who are getting ready to leave your website to stop and take a second look at what you have to offer. Try offering a limited-time discount, free shipping, a free trial or just a heads-up that the product they’re shopping for is nearly sold out.
Energize your website
If you don’t have a professional website, get one. If you do have a website, spruce it up to make it easy for visitors to shop. For example, make the load time lightning fast, so you don’t lose visitors. Be clear about what your business has to offer, and optimize your website with the right keywords to lift your site to the top of search engines like Google. Search engine optimization (SEO) and search engine marketing (SEM) can help drive traffic to your site and revenue to your business.
Start selling bundles
Offer customers a complete solution by bundling products that naturally go together. Since bundles are marketed as being cheaper than buying the products separately, customers perceive them as a great deal. You can build a bundle around a higher-priced item, such as a gas grill, and make it seem like an incredible value by including a cookbook, a BBQ sauce sampler and grill tools.
In the example below, Zojirushi bundles their breadmaker with an oven mitt and measuring spoons, so customers can start baking right away:
A steady stream of revenue is the key to growing and sustaining your business, so keep that cash coming by trying one or all of these featured tactics today. While some are easier to implement than others, Deluxe offers a range of services from email marketing to search engine optimization to help you get results.