Trying to determine how much to pay for a professionally designed website can be confusing for even the savviest among us. One of the first things you’ll discover when researching web design is that the price range is all over the map — from practically free to discouragingly expensive. This is because web design pricing is often subjective. There’s no fixed industry price, and you may be charged based on what your designer feels is fair.

To stay within your budget while also getting a website that looks and works the way that you want it to, it’s important to make sure that all of the features included in a design package actually benefit your business. That is to say, you obviously don’t want a mediocre or outdated website incapable of doing what you need it to do, but you also shouldn’t pay for bells and whistles that you’ll never use.

A reasonably priced website design starts around $100 to $200

A professionally designed website can cost upwards of $10,000. But don’t let that number scare you. It isn’t necessary to spend anywhere near that to get a quality design that will work for your business. For a simple website, your initial setup fee will cost approximately $100 to $200. After the site has been built, you can expect to pay around $40 per month, which covers ongoing maintenance. For this price, you’ll get a basic multi-page site that allows you to establish your online presence. This is the perfect option for a new business that needs to boost brand awareness. You will also get a custom domain (a unique branded URL that makes it easier for customers to find you) and professional copywriting and imagery. Most importantly, the design will be responsive. A responsive site adapts to the size of the screen it’s viewed on, so it will look good on a tablet, mobile phone, desktop computer or any other device that your customers use.

Greater customization and functionality increase the price tag

Sites with personalized features start at around $200. At this price, you will be working with a designer or team of designers to build a site equipped for your unique needs. You’ll get more pages and will be able to add appointment schedulers, menus and other tools specifically tailored to your business type. The site also easily integrates with third-party applications like Yelp and Pinterest, so you’ll be able to create a unified online presence that enables customers to engage with your business across the web.

Of course, this price will continue to increase with the complexity, level of customization and size of your project. Are you interested in e-commerce, search engine optimization, flash animation, a mobile app, advertising integration? Adding these advanced tools (and others) nudges you toward the thousand-dollar price range.

Before you start pricing websites, it’s crucial that you decide what your goals are. What do you want to accomplish with this site? How will you use it? Which tools are absolutely necessary and which aren’t appropriate for your business? After you answer these questions, you’ll be able to get a better idea of what your site will cost and create a design budget that makes sense for you.

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