The Nike Swoosh, the Coca-Cola cursive and Apple’s apple: Great brands have great logos. These logos convey the brand’s message to millions of people every day, just by being visible.

If your company is looking to make an impression and grow in the marketplace, you’ll need a logo. Fortunately, a good graphic designer can create one for you. While the price tags for those famous logos we mentioned earlier vary widely, you can get a brand-building logo for a budget price. Creating a logo is about more than eye-catching pictures. There are many things to consider when choosing the right logo for your company, so today we’re going to take a deeper look at the logistics of logos.

1. Talking text

Unless your logo is internationally recognized like Nike or Apple, adding your name to the graphic is crucial to building brand awareness. That means you’re going to need some text. The words you include in your logo do more than just convey your message. They also represent the “look” of your brand. Great graphic designers know how to use different fonts to convey different meanings and emotions to their audiences. Being legible isn’t enough, unfortunately. Your text has to reflect your business’s personality as well, and your graphic designer can help you find the right text for your logo.

2. Eye-catching color

Colors aren’t just for sports teams. Companies can and should have colors as well, and those colors should be represented in the logo. It’s important, of course, to choose your colors wisely. The colors you select can have a big impact on your company’s future business success.

Start by remembering that certain colors convey certain emotions. If your goal is to make your logo look young and exciting, you may want to select a bright color like red or yellow. However, if your goal is to have your logo look cool and refined, darker colors, like blue, are the better choice. Color psychology is very real and a good graphic designer can use it to your advantage.

It’s also worth pointing out that a great logo will look as good in black and white as it does in any color shade. The Nike swoosh is a great example.

Finally, just like your text, simplicity is king when it comes to selecting colors for your logo. That means limiting your color selections to three or fewer. You may even discover that a single color is all you need.

3. Creating a great graphic

When most people think of a brand’s logo, they think of the graphic, so make your graphic counts. Any logo can look good on a masthead, but a professional graphic designer can help you create a graphic that also looks good on stationery, apparel, advertisements and on the Web.

Graphics that possess these qualities are professionally created, not clip art. They are also scalable and, like the text and color selections, simple. Perhaps most importantly, a good logo graphic is also timeless. Your company is going to be around for generations, and so should your logo.

More cost-effective than you think

To build your brand’s reputation, you need a great logo — something that symbolizes your company every time it appears and conveys the message you want to your customers. But that doesn’t mean your logo has to cost you thousands of dollars. Deluxe’s design team has been empowering companies for years by creating one-of-a-kind logos for affordable prices.

Quiz: Which logo is right for your business?

Whether you’re refreshing your logo or designing a new one from scratch, take our free quiz to find the best choice.


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