‘Tis the season! Season for flora to bloom, fauna to twitterpate and, of course, brides and grooms to say “I do.” To celebrate spring wedding season, we took a look at some of the logos our team of designers has created over the years for small businesses in the wedding and events industry.
From photographers and designers to planners and dressmakers, here are some of the key features of a standout wedding industry logo.
Let your brand be front and center
In a $72 billion industry, it’s vital that you find a way to stand out above the competition. Your logo is your first impression for newly engaged couples looking for the perfect cake decorator, caterer or florist. For all of the logos in the slideshow above, the business name is the main feature of the design.
Typefaces come in all styles and range from calligraphy to block lettering. Consider what your chosen font conveys: A cursive script is commonly associated with elegance and tradition while a clean serif may fit with a more modern aesthetic. And remember you can always complete your design with additional features like color and illustrations.
Don’t be afraid of color
Gone are the days of weddings immediately being equated with “bridal white” and a muted palette of pastels. Bold color can help your design stand out from a sea of pink and cream. Especially for wedding planners or event management companies, a bold, take-charge shade can convey the efficacy and professionalism of their services.
Remember that your logo colors will dictate your overall brand colors. How will your choices look on a website, in print and on signage?
Add a complementary finishing touch
If you were hoping to go a more creative route with your design, consider how to incorporate images into your logo. As with many of the examples in our slideshow, iconic wedding-related images like rings, dresses and cameras (after all, the national average spend on wedding photography and videography alone is now more than $4,700!) are featured prominently, complementing the business name. Don’t be afraid to break with the norm, as I Do Wedding Space did, replacing the “i” in wedding with part of their custom illustration.
At the end of the day, your logo should be a marriage of great branding and eye-catching design. It can, and should, communicate to potential couples who you are, what you do and why they should choose your services. The examples above are just a handful of the creative designs that our team of professional designers have created. From the creative brief to the final design, we’re with you 100 percent of the way.
Get the secrets to great logo design with our comprehensive guide