What is ‘Customer Experience’ and how does it affect your business? We will discuss how to deliberately craft an experience your customers want. We’ll focus on how to map your customer's experience and translate that into a website.
Find out where you should list and optimize your business on the web to attract local customers. You’ll learn how to get the most out of your free listings on Google, Yelp and Facebook, as well as important information to add to your website to connect with people looking for the types of products and services you offer.
Email can be an inexpensive way to drive your brand, increase sales and create awareness around your business and products you sell. During this presentation you will learn why email should be a part of your marketing plan, how to segment your customers and lists, creating actionable content and most importantly how to establish success.
In this session, we’ll cover the basics of social media to help promote your business, engage your customers and elevate your brand. We’ll cut through the noise and tackle the trends you need to be aware of and potential pitfalls to avoid when using Facebook, Instagram and other popular social media tools.