At its core, marketing is the primary way to sell your product or service and grow your business.
Marketing gets the word out. It promotes your business and builds your customer base by telling people how you can meet their needs. A professionally designed marketing program helps you build a strong reputation. It also helps you establish a loyal following by making sure you stay top of mind in between purchases.
Marketing takes many forms, both online and off. From email marketing, banner ads, websites and Facebook pages; to word-of-mouth, business cards, sales brochures, newspaper and radio ads, and beyond — marketing is any opportunity to get attention and generate sales.
Eight parts. Make a plan. Get it done.
Sure, marketing can feel daunting when you’re new to it. That’s where this free guide comes in. Follow the advice in any or all of its eight sections, wherever you need help. Get real-world examples and practical advice along the way. Learn how to:
- Develop a smart marketing strategy
- Create a strong brand
- Build an effective website
- Get found online
- Boost your online visibility
- Stay connected with email marketing
- Find more fans with social media
- Tie it all together with print marketing
With Marketing Fundamentals, you’ll be ready to start reaching new customers today.