Sue Anderson’s mantra is this: Do the right research, build visions, tell a good story, get buy-in, execute and iterate. As Director of Customer Experience at Deluxe, she leads a team that continually studies small businesses and how to help them compete in a digital world. While Sue’s primary focus is on building customer experience practices and evolving culture to advocate for the customer, she also has a wide range of experience from enterprise software applications to eCommerce website design.
Elizabeth is passionate about connecting brands to consumers in meaningful ways. She has 10 years’ experience developing social media strategy for national brands across numerous vertical industries. Among other duties, she drives social media and digital promotions for the acclaimed series Small Business Revolution – Main Street.
As a Senior Content Strategist, Bridget crafts exceptional digital experiences for small business owners. Her experience writing, editing, and building content helps organizations reach the right audiences and achieve their goals. Prior to joining Deluxe, she worked in higher education, helping educators and researchers tell their story online. Bridget holds a master of arts in strategic communications from the University of Minnesota.
Kim Bartmann is a James Beard-nominated restaurateur who leads seven eateries in Minneapolis. A pioneer in opening restaurants with a focus on sustainability, Bartmann’s businesses are successful at bringing a mid-priced, neighborhood feel to the greater Twin Cities community.
As Director of Content Experience, Linzi Breckenridge seeks to use remarkable content to impact the customer journey — one experience at a time. She came to Deluxe after 10 years of running her own business and enjoying marketing roles at two startups in the San Francisco Bay Area. Her empathy for small business owners developed from having an entrepreneurial father and is strengthened daily by her engagement to a tech company founder. Linzi received her Bachelor of Science in business administration from the University of Kansas.
Amanda Brinkman is Chief Brand and Communications Officer at Deluxe. She is a revolutionary brand marketer, passionate speaker and the creator, producer and co-host of the acclaimed “Small Business Revolution – Main Street” series. Amanda has worked at top advertising agencies including Fallon, Cohn & Wolfe London and McCann. She worked on campaigns for more than a dozen brands such as Virgin Mobile, Reebok, NYSE, Colgate-Palmolive, H&R Block and BMW. She then carved out a niche as an “intrapreneur,” cultivating creativity from the inside out at General Mills, Allianz and UnitedHealth Group.
Rachael Carlson has more than 15 years’ experience in the marketing and advertising field developing content across multiple channels. She also sits on the Ad Fed Board of Directors as the Communications and Brand Strategist Chair. She’s applied her combined experience and passion for writing to market a variety of small businesses; whether it’s updating their entire website or creating print materials that help brand and promote their business. Rachael holds a Communications degree from St. Catherine University and serves as Senior Copywriter, Principal, at Deluxe.
For two decades, Tom Fanelli has built world-class marketing solutions and led global marketing teams for large and small businesses. His expertise spans online customer acquisition, lead generation, and business optimization. He has been a featured speaker at leading organizations including Intuit, Microsoft, Sage, SCORE, and the Small Business Administration. At Deluxe, Tom is VP of Product for Small Business Services, and is responsible for product vision and strategy across the company’s portfolio of small business marketing solutions.
Nick Fox brings fresh eyes to strategy as a User Experience Designer at Deluxe. User Experience is like a taste test for websites: formulate different recipes, give them to people to try, and start to learn what folks like. He formally studied ethnography and English at St. Olaf College, but often calls on his experience with special education students and his time teaching abroad to be an effective communicator online.
Julie Gordon is Director of Marketing Partnerships at Deluxe. Her online and offline marketing expertise covers a 25-year career with stints at Schwan’s, Fingerhut, Northern Tool and Equipment and most recently, Deluxe Corp. Her real passion? Being part of the Small Business Revolution team, traveling to communities to help small business owners overcome their biggest marketing challenges.
John has spent nearly 20 years writing engaging content for businesses of every size and variety. His hands-on experience working at multiple small businesses has given him unique insights into the challenges and pain points facing today’s entrepreneurs and their employees. John holds a bachelor’s degree in English from The Ohio State University. At Deluxe, he serves as Senior Copywriter.
Eric Hagen is a UX Visual Designer at Deluxe. He has more than 15 years’ experience in the field supporting small and large business online strategy. He also spent a decade working in web design. Eric has a degree in Graphic Design.
Amber Humphrey has ten years’ experience writing for online audiences. As a copywriter, she creates content that helps small businesses market and promote their products and services online. Before joining Deluxe, Amber was a tech columnist for Rookie, reporting on digital trends and writing educational content for the magazine’s teenage readers. Amber has a master of fine arts from the University of San Francisco and bachelor’s from Northwestern University.
Ashley has a background in communications and graphic design, and a passion for brands that communicate beautifully. Since joining Deluxe as Director of Enterprise Brand Management, Ashley has managed re-branding efforts across Deluxe. She has been a key strategist on the Small Business Revolution campaign, a true experiment in content marketing. This work has included everything from creative direction to website strategy to content creation. Prior to Deluxe, she worked at Allianz Life helping employees communicate their brand story through beautiful (and effective) presentations. Early in her career, she honed her skills at a design studio working on brands such as United Healthcare, Optum, Thrivent Financial and Nestle Nutrition.
As Manager of Customer Experience at Deluxe, Nalie continuously engages small business owners to draw deep insights about the challenges they face. She has spent her career designing digital experiences that solve complex customer problems. Her experience spans product development, web applications and e-commerce. She holds a BS in Computer Science from the University of Minnesota.
Sonia has been writing helpful and fun content for small business owners and nonprofits for nearly 10 years. She moved to Deluxe’s Content Experience team after working as the Content Marketing Manager for PsPrint, an online printing company owned by Deluxe. Thanks to her experience at PsPrint, Sonia has a wealth of insights about how businesses can leverage print marketing to grow their brands. Sonia holds a bachelor’s degree in journalism from California State University, Chico.
Kathy McGovern is Director of Product Marketing at Deluxe. She has more than 10 years’ experience in marketing online services to small businesses. She loves helping small businesses succeed, focusing primarily on websites, domains, hosting, email marketing and online advertising. Kathy is a California native and attended the University of California, Irvine and received a BA in Economics and MBA.
Andrew Niekamp has more than 15 years of experience designing online user interfaces for businesses both small and large. In his role as UI Design Manager, he designs websites that are useful, beautiful, and easy to use for their intended audiences. Andrew holds a degree in Mass Communications.
Cameron Potts has more than 20 years of experience as a journalist, communications director, marketing director and public relations professional in the health care and public affairs fields. Prior to joining Deluxe as VP of Publish Relations, he was a leader in the Weber Shandwick Minneapolis, one of the largest PR firms in the country. Cameron has a deep background in public relations, social media and community engagement, working on marketing and grassroots development programs for a number of businesses.
A marketing provocateur cross-trained in the discipline of brand development and the rigor of retail promotion, Lynne is the CEO/Owner of FAME. Among other accomplishments, she has orchestrated hundreds of national campaigns for blue chip, retail and packaged goods marketers including Target, Dreamworks, IMG, General Mills and Time Warner.
Paul Stainton is Director of Online Marketing at Deluxe. Paul has more than 18 years of online marketing management experience, ranging from Paid Search to Affiliate Management to eCommerce Development and online branding. Born and raised in Toronto, Ontario, Paul has brought his digital knowledge to such online entities as CBC.ca, Rugman.com, Deluxe.com, InkHead.com, VerticalResponse.com, and PsPrint.com.
Deborah Sweeney is the CEO of MyCorporation.com, which provides online legal filing services for entrepreneurs and businesses, startup bundles that include corporation and LLC formation, registered agent services, DBAs, and trademark and copyright filing services. Find MyCorporation on Twitter at @MyCorporation.