Increasingly, the best way to attract new and repeat customers into your restaurant is to reach them online. Research shows that 78% of people looking for a restaurant include the type of cuisine in their online search, while 40% include the city or state. A key way to connect with people searching for a local restaurant or pub is to list your business on popular places like Yelp, Google, Facebook and OpenTable.
In this guide, we’ll identify the top 20 most popular sites for restaurants and provide helpful links for you to claim your business across all places.
Top Search Engine Listings
Google My Business
Listing your restaurant on Google My Business should be at the top of your priority list. Google outperforms every other search engine, receiving nearly 3 billion searches per day. When most people start their restaurant search, they start with Google. Listing your business here is a great way to connect with potential diners, and allows you to add links to your menu and integrate reservations with OpenTable.
Create your Google My Business listing >
Bing Places for Business
Over 150 million unique users are searching on Bing for local businesses and services every month, and many of these people are looking for great places to eat. If people aren’t searching on Google, chances are good that they’re searching on Bing. The popular search engine brings together the best of search and people in your social networks to help diners spend less time searching and more time dining.
Create your Bing Places for Business listing >
Yahoo! Local Listing
With news, reviews, ratings, driving directions and interactive maps, the multi-faceted Yahoo! (or Yext) assists over 150 million people with finding local restaurants and eateries. Use Yahoo! to inform and advertise to potential patrons on a number of levels.
Create your Yahoo! listing >
When people are hungry and need to find a restaurant, they visit Allmenus. This menu-oriented directory includes listings for over 345,000 restaurants and is searched by 5 million site visitors each month. Your Allmenus listing will also appear on other top search engines, such as Google, Yahoo and Bing.
Create your Allmenus listing >
Citysearch is an excellent network for restaurants, bars and more. It’s free to get a listing and easy to update your profile once your business is listed in their search results. Citysearch also offers city guides for the most popular cities in the United States, and allows edits to your menu.
Create your Citysearch listing >
Founded in 2005, CitySquares champions itself as a partner for local, independently owned businesses, including restaurants. It also markets itself as an outlet to help these businesses gain exposure across the web. Think of this directory as “hyper-local.” It makes an ideal listing spot for eateries looking to draw drop-in traffic.
Create your CitySquares listing >
DexKnows is a popular online directory that not only showcases your restaurant listing, but provides a way to track how customers engage with your profile, allowing you to monitor your online reputation. This makes it a great place to view customer responses after you’ve unveiled new items.
Create your DexKnows listing >
Local.com has over 16 million business listings and provides users with targeted, relevant local search results that include special offers from local businesses, user reviews, website links, maps, driving directions and more. The company’s Keyword DNA and patented local web indexing technologies power the site.
Create your Local.com listing >
MapQuest is a web mapping service to help bring local customers right to your restaurant or bar. Trusted by over 27 million drivers, this listing is great for businesses that are trying to get customers off their couch and in the door.
Create your MapQuest listing >
Since 2006, millions of people have turned to LocalStack (formerly MojoPages) to find dining options and rate small businesses in their communities. Update your LocalStack listing to make sure those customers find you.
Create your LocalStack listing >
Every month, OpenTable diners write 450,000 restaurant reviews and seat 17 million diners. What are they saying about your business? Join the conversation.
Create your OpenTable account >
Superpages.com is a top online resource for people looking for information about restaurants and eateries in their area. Every month, Superpages helps millions of consumers find valuable restaurant information – from driving directions and hours of operation to web links and customer reviews. Make sure they can find everything they need for your restaurant.
Create your Superpages listing >
One of the biggest draws of travel is local cuisine, and travelers everywhere use TripAdvisor. In fact, more than 350 million people visit the site each month to research travel opportunities, things to do, places to stay and, yes, places to eat. Once you’ve created your business account, you’ll receive notifications when you get new reviews.
Create your TripAdvisor listing >
WhitePages.com offers the online equivalent of the white pages phone book. It’s a great way to make your restaurant’s contact information and menu available to over 200 million people in an incredibly efficient manner.
Create your White Pages listing >
Formerly AT&T Interactive and AT&T Advertising, YP is the online version of a modern-day phone book. Aside from listing your restaurant in an organized directory, you’ll have the potential to get in front of nearly 60 million consumers in the United States. and The Real Yellow Pages directory.
Create your YP listing >
Yelp is one of the “go-to” places on the web for consumers to find a quality restaurant review. If you’re looking to tap into the word-of-mouth advertising world, then Yelp is the perfect place to showcase your business in front of its 138 million users. Find out what people are saying about your restaurant today.
Create your Yelp listing >
Formerly Urbanspoon, Zomato allows you to respond to guest reviews, add photos to your page, connect your Facebook Page and Twitter handle, and update key information about your establishment.
Create your Zomato listing today >
Top Social Media Listings
Facebook is the world’s biggest social network and boasts more than 1.5 billion active daily users. Create a Facebook Page for your restaurant and add your contact information, enable reviews, post updates, photos and menu. Facebook also provides a way to display images of all those new menu options you want guests to come and try.
Create your Facebook Page >
While Twitter doesn’t boast the same numbers as Facebook, the fast-paced social platform still has 326+ million active monthly users. Be ready to engage frequently, as Twitter users expect quick responses.
Create your Twitter profile >
With half a billion people using this photo-sharing platform every day, Instagram offers endless opportunities to connect with diners. In fact, 80 percent of people who use Instagram follow businesses. Not only can you showcase your delicious menu, you will learn valuable insights about the folks who follow you.
Create your Instagram account >