With the help of marketing expert Amanda Brinkman, celebrity entrepreneur Robert Herjavec, and the team from Deluxe; Wabash, Indiana, will get the support it needs to keep its small businesses alive. In the first episode of Small Business Revolution — Main Street’s first season, meet the community of Wabash, its leaders and its businesses. The once-booming Midwestern town had fallen on hard times: After losing its industrial base, Wabash’s downtown started dying. But the Small Business Revolution team plan to turn that around.
After getting the lay of the land, they determine which resources the town needs, plan to bring more people into the downtown area, and develop marketing and operations strategies for six small businesses that are anchors for the community.
For insights and inspiration you can apply to your own business, watch these local businesses work through their challenges and revitalize their community.