Establishing a brand for your company is essential for a successful business. Your brand is your identity, providing a recognizable attribute to your audience. Consider Nike’s swoosh, or McDonald’s arches – these branding images represent who they are as a company and what they will deliver to their customers. They create not only name recognition, but a sense of value as well.
One way to reach your target audience and promote your brand is through social media networks. Sites like Facebook, Twitter and Instagram are changing the way businesses operate and market their products and services. And social media users are quickly increasing, with 68 percent of online adults on Facebook.
Launching a cohesive and distinctive brand on these social networks will create a unified and memorable look, and will allow for your customers to recognize, and remember you for when they need your product or services in the future. Let’s review how unifying your business brand through your Facebook Page, Twitter account and even your email signature, can improve your business brand.
Facebook page design
Ideally, your profile picture and cover photo should represent who you are and what you do. Your profile picture should be the same as your professional logo image, scaled down to fit the dimensions listed below. Your cover image should support your business brand, but not be too promotional. In fact, Facebook advises businesses to avoid content that is commercial, promotional, copyright-infringing or is being used on someone else’s cover. Once you have over 25 Likes on your page, you’ll want to make sure you grab your Vanity URL as well!
Twitter background design
Like Facebook, Twitter is another important social media site for your business. Regardless of what products or services you offer, you can make it work for you. Twitter is an excellent real-time way to reach your prospects and customers. Use Twitter updates to attract and retain customers to your business by featuring new products, special sales, new features on your website and more. This is a great way to get new customers.
It is important to view Twitter and Facebook as another way to advertise, but also include content that will keep your followers engaged. Too much self-promotion can be off-putting, so keep the balance with interesting updates and give your social media post some personality. When setting up your Twitter page, be sure to use a similar look and feel as the images you used on Facebook – especially your logo as your Twitter profile picture.
Professional email signature logos
Including your logo, mission statement and company message in each of your emails is an excellent way of branding for your business. Repetition, consistency and perceived value help create brand awareness, and regularly remind your clients and contacts who you are and what you do. Email signature logos, by professional logo designers, will provide a bold, visual representation for your business.
Establishing the right brand for your business is similar to defining your reputation. Make sure your maximizing the opportunity to showcase your business on Facebook, Twitter and other popular social media sites with a professional logo design that scales well across platforms.