68 percent of U.S. adults use Facebook. While social media networks continue to emerge, Facebook is still king.

Pew Research Center, 2018

The average user spends 27 minutes on Facebook every day.

Motley Fool, 2018

Set up a Facebook business page to keep your personal Facebook account separate. You want potential customers to focus on learning more about your business, rather than your personal activities.

Establishing a unique Facebook page for your business is easy, and it allows your fans to find and engage with you in a place they’re already spending time. Here’s how to easily set up your business’s Facebook presence:

Gather everything you’ll need for your page

You will need to have a personal Facebook account before you can create a business page. Once that is in place, you can start to prepare your page by taking care of the following tasks:

  • Prepare your content: You will need a profile picture (typically a business logo), a cover photo or video and a few posts to get you started. Consider writing a few responses to common questions about your products or services, so you can give an immediate response.
  • Outline responsibilities: Decide who will be responding to comments or reviews on your page. If there are two admins, stating who will take primary responsibility can decrease confusion. Even if one member of your team will be handling the bulk of your social media work, we recommend designating more than one person as admin in case the primary admin is locked out of the account.

Set up the page

Visit Facebook for Business and select “Create a Page” in the upper right-hand corner. Note: You need to be logged in to your personal Facebook account.

Choose from six classifications for your business type:

  • Artist, Band or Public Figure
  • Brand or Product
  • Cause or Community
  • Company, Organization or Institution
  • Entertainment
  • Local Business or Place

Each classification provides further details to assist you in choosing the appropriate title for your company. Once you have chosen a classification, you’re ready to move on to step two.

Enter your basic information

Facebook basic information screen

This may seem trivial, but don’t skimp when it comes to entering your basic information. Treat each item as though it will be read by a customer — because it will be — and make sure you make the most of your About section, Favorites section and profile pictures. As you’re entering this information, you’ll also be prompted to create an advertisement through Facebook. You can do so if you choose, but recognize this is a separate endeavor and not something you must do to successfully fill out your basic information.

Be sure to set up your vanity URL — something that closely matches your company name and is easy for customers to remember.

Understand the admin keys

Facebook admin screen

Now that your Facebook page is up and running, it’s wise to know how it works. Find the navigation bar and select “Settings.” From there, many options will appear. For now, focus on these three:

  • Notifications: This option allows you to control the type and frequency of the page alerts you receive. It’s up to you to determine what is right for you.
  • Page Info: This is another opportunity to add information about your business, so again, don’t let it slide by.
  • Page Roles: This is your chance to share the responsibility of managing your company’s Facebook page. If other employees need administrator access to the page, you can grant those privileges here.

Start using your page to reach customers

A Facebook page without fresh content may be worse than not having a Facebook page at all. Use your page to showcase promotions, events and photo opportunities involving your business. If you don’t post anything, consumers may wonder if you’re still in business.

Track the results

How is the public reacting to your Facebook page? Once you reach 30 fans, Facebook enables helpful metrics that let you track likes, visits, reach and overall engagement with your page. The more interaction, the better, and Facebook lets you know how you’re doing at a rate of your choosing.

Are you getting the most from social media?

Reach more customers and build a following by using Facebook, LinkedIn and other social media networks to your advantage. This free eBook shows how.

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