Discover which social media platform best fits your business

Statista estimates that the number of worldwide social media users is expected to reach 2.95 billion by 2020. If you want to be where your customers are, you have to be on social media. But with so many options to choose from, how do you know which makes sense for your business?

Sign up for all of them, and you could end up spreading yourself too thin. After all, who has the time or the budget to monitor multiple social accounts? Instead, stick to the sites that will have the most impact on your customers. Here’s a look at five of the most popular social media platforms:


With more than two-thirds of Americans using Facebook and nearly 75 percent of those users visiting it at least once a day, Facebook remains the most popular social networking site in the United States. So, if you create a page for your business, people are likely to find it and interact with it.


With Twitter, you use bite-sized updates called tweets, to reach millions of people. You can add links to your tweets so you can theoretically direct followers to anything on the internet, whether it’s your website, a blog post, a news story or something else they might find interesting. But keep your tweets short because you’re limited to 280 characters.


Instagram is a visually based social media platform with more than over 1 billion users across the globe. This platform relies on high-quality images and video content, so if the products or services your business has to offer have any sort of strong visual presence, you definitely want to consider creating an Instagram account. Many businesses also post flyers and sales announcements on the platform to promote nightly specials, free trial sessions and the like.


Known as the social network designed for working professionals, LinkedIn is mainly about networking on the professional level. Having a LinkedIn account gives your business a certain level of professional credibility, and it can be used to share stories about industry trends. It’s also a good tool to attract new hires and scout out your competition.


While content on many social platforms has a short lifespan, Pinterest content is often shared among users for months and sometimes even years. Users tend to visit the site to look for inspiration in areas such as fashion, design, crafts, collectibles, recipes or do-it-yourself projects. If any of those subjects pertain to your business, Pinterest is a good place to share content and interact with existing and potential customers.

Quiz: Which ones are right for your business?

With this information in mind, where should you focus your energy? Take this quick quiz to find out — and get our free social media guide with your results.

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