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What to Write in a Business Greeting Card: Messaging Tips
Business greeting cards - whether you’re sending holiday cards, thank-you notes, or birthday greetings – are a great way to reinforce your company’s values and build relationships with customers, clients, and employees.
At Deluxe, you can choose from a variety of standard pre-written greetings or create your own custom message (for an additional fee).
Standard vs Custom Messaging: What’s the Difference?
Standard messaging refers to pre-written sentiments tailored for each card occasion. A selection of standard messages are available for each greeting card selection, viewable within the order Configurator after clicking the red PERSONALIZE NOW button on the product page of your selected card design. This option is perfect for convenient communication that’s still thoughtful.
Custom messaging allows you to write your own message using the “Create Your Own Verse” option within the Configurator, allowing you to add that extra touch of personalization for a stronger connection.
Example of a custom holiday message: “Happy Holidays from all of us at [Company Name]. We appreciate you trusting us to serve you this year.”
Examples of Standard Business Greeting Card Messages
These are examples of standard card sentiments:
Tips for Writing a Great Custom Printed Message
While what to write in a custom message is entirely up to you, and may vary depending on the audience and occasion, here are few helpful tips:
- Keep it short, clear, and sincere
- Match the tone to the occasion and your brand personality (e.g. formal, friendly, cheerful)
- Use the recipient’s name
- Reference recent interactions or milestones, if applicable
- Add a handwritten signature for authenticity
- Deluxe also has an add-on option to print your signature on each card for convenience
- Proofread carefully to avoid typos
Frequently Asked Questions
Is it better to hand write a message or to have it printed?
Selecting a printed message with your card order saves time and is ideal if you have lots of customers or employees to plan to send the cards to.
While taking extra effort, handwritten messages allow for more personalization for each individual card you send and therefore could be perceived as more meaningful by the recipient.
Can I combine standard and custom greeting card messaging?
Yes, you could select a standard sentiment to be printed on each card and still add a personalized, handwritten note of your own before mailing each card.
What if I don’t know the recipient’s holiday preference?
Use inclusive, non-denominational greetings like "Season’s Greetings" or "Happy Holidays."
Greeting Card Messages Can Make an Impact for Your Business
Choosing the right message for your business greeting card helps leave a lasting impression. Whether you go with a standard message or create a custom message tailored to your audience, every word counts in making customers and employees feel valued.
Additional Resources for Business Greeting Cards
For more helpful information to help you make the right decision when selecting greeting cards for your business, check out these other helpful resources including a guide to the different types of business greeting cards and why businesses should send greeting cards.
How our Re-order Process simplifies future purchases
By creating an account with Deluxe, you gain easy access to a variety of tools that make managing your check and supply orders more efficient. This allows you to streamline the process of ordering and reordering checks and supplies and provides the following benefits -
- Easily access your order history and track purchases or reference past transactions
- Monitor order status and set up notifications
- Reorder in just a few minutes and save yourself the hassle of re-entering your information. Frequently purchased items can be reordered with just a few clicks!
- Save your customization preferences for future orders
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