Why Businesses Should Send Greeting Cards to Customers and Employees

Greeting cards might seem simple, but when used thoughtfully, they are great marketing tools for businesses to deepen relationships with both customers and employees. Whether it's a holiday greeting, a thank-you note, or a birthday message, a physical card shows appreciation, strengthens brand loyalty, and humanizes your business. Sending personalized greeting cards is easy and affordable during the holiday season and year-round.

A recent survey published by the Greeting Card Association found that 1/3 of small businesses send greeting cards during the winter holiday season. And with 2/3 of small businesses not sending greeting cards, there is ample opportunity for yours to stand out from your competitors.

What Are Business Greeting Cards?

Business greeting cards are professionally designed cards that businesses can buy in bulk to send to clients, customers, and employees for a variety of occasions. They go beyond standard personal cards by adding your company name and logo and being able to select from a variety of messages or creating your own message for the inside of the card.

Common types of business greeting cards include holiday cards, work anniversary cards, birthday cards, and retirement cards to name a few. Your business should consider incorporating them into your communication plan to help strengthen customer and employee relationships.

How to Get the Most Out of Your Business Greeting Cards

Personalization Matters

Even if the card includes a printed message, adding a handwritten note or signature can make it feel more thoughtful and less transactional. It may also increase the chance the recipient keeps the card, prolonging your brand exposure.

Prioritize Quality

High-quality cardstock and premium printing options may reflect well on your brand. Deluxe offers three high-quality paper types to choose from.

Send at the Right Time

Timing matters. Aim for cards to arrive early for holidays, right after events, or on the exact milestone day.

Know Your Audience

Make sure the card's theme, messaging, and tone align with the recipient's values and relationship to your business as much as possible.

How Greeting Cards Can Help Strengthen Customer Relationships

Build Loyalty and Brand Trust

Sending cards to customers reminds them they're more than a transaction. It shows your company values the relationship beyond a sale, leading to stronger emotional loyalty.

Boosting Retention and Repeat Business

Personalized touchpoints, like greeting cards, can help increase customer retention. According to research by Gallup on consumer behavior, about 70% of decisions are based on emotional factors.

Whether it's a thank-you for referring a new customer or a holiday card with a handwritten message, customers may feel more connected to your brand.

Enhancing Brand Recognition

Branded greeting cards can help reinforce your visual identity. Every time a customer sees your logo and colors in a thoughtful context, it can reinforce brand recall and perception.

Stand Out From the Competition

Greeting cards imprinted with your company name can be a competitive advantage if your customers receive greetings from you but not from your competitors. This is especially true with Calendar Cards that recipients might keep around all year long.

Why Employee Greeting Cards Matter

Recognizing Employees Through Greeting Cards

Whether it's birthdays, work anniversaries, new baby celebrations, or retirement, recognizing personal milestones can help make employees feel valued and appreciated.

Fostering a Positive Company Culture

A culture of gratitude and recognition can help increase employee satisfaction, productivity, and engagement. Cards are small gestures that may yield big morale boosts.

Best Occasions to Send Business Greeting Cards

Business greeting cards aren't just for the holidays. Here are a few other popular occasions to consider throughout the year:

New customer onboarding
Customer anniversaries or loyalty milestones
Employee birthdays or promotions
Customer or client birthdays
Post-sale thank-you notes
Sympathy or get-well messages

Browse our selection of All Occasion Greeting Cards to find cards for these occasions.

Frequently Asked Questions

Why send physical cards instead of e-cards?

Printed greeting cards can break through digital clutter, offering a tangible experience that emails can't replicate.

What if I have a large customer list?

Bulk greeting card orders allow you to personalize at scale. Deluxe makes it easy to order for large mailings.

Can I add my logo or message inside the card?

Absolutely. Deluxe offers customization features to include your branding and even printed signatures.

Additional Resources for Business Greeting Cards

For more helpful information to help you make the right decision when selecting greeting cards for your business, check out these other helpful resources including a guide to the different types of business greeting cards and tips for business greeting card messages.

How our Re-order Process simplifies future purchases

By creating an account with Deluxe, you gain easy access to a variety of tools that make managing your check and supply orders more efficient. This allows you to streamline the process of ordering and reordering checks and supplies and provides the following benefits -

• Easily access your order history and track purchases or reference past transactions
• Monitor order status and set up notifications
• Reorder in just a few minutes and save yourself the hassle of re-entering your information. Frequently purchased items can be reordered with just a few clicks!
• Save your customization preferences for future orders.